Centennial Colleges Enrolment Services (Student Hubs) will be closed from 12:00pm – 2:00pm on Tuesday, December 18, 2018 at Progress Campus and Morningside Campus. Story Arts Centre and Ashtonbee Campus Enrolment Services will be open regular hours.

Marketing of Services

Course Code BUS-111
Lecture hours per week 4
Lab hours per week
Course Availability: Open
Description: This course focuses on the strategic considerations in the marketing of services. The primary emphasis is on those strategies designed for service-dominated products, particularly those related to professional services. Students address the needs and wants of both internal and external customers within the framework of long-term relationship management. The distinct nature of services requires a new managerial perspective, and this perspective is recognized and reinforced with the study of each topic throughout the course. Special attention is devoted to an examination of the sometimes competing demands of the marketplace vs corporate efficiencies and to the study of the interdisciplinary imperative in the development of services marketing strategy.