For the latest COVID-19 information and news from Centennial College, please visit Together Again Fall 2021.


Course Code MKTG-416
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: This course provides an overview of contemporary marketing, emphasizing the management of the product/service, price, promotion and distribution areas of an organization within a changing environment. It is offered as a first semester course in the Post Diploma Marketing Programme and subject matter is treated in a manner consistent with its Post Diploma status.