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Media Buying and Reporting

Course Code AMED-720
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: What happens to a campaign after it has been negotiated? A great buy can unravel over time with pre-emptions, makegoods and credits. This course teaches students the process of managing and reporting on the campaign after the buy is completed. Including the most popular campaign management applications (such as DDS and Adtrac,) students will learn how to untangle discrepancies, negotiate make-goods, track campaign results, database management, and complete post-buy and ROI (Return on Investment) evaluations.