Most college services will be closing at 4 pm on Friday, October 11, and will reopen on Tuesday morning, October 15. There will be no Enrolment Services offered on campus over the weekend but online services are available. Part-time Learning classes will take place as scheduled on the weekend. There are no classes on the statutory holiday Monday, October 14.

Media Research Data and Analyses

Course Code AMED-703
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Effective advertising campaigns require effective message delivery in order to make sure the campaign is seen by the right people the right amount of times with the right amount of impact. This course will introduce students to key research databases used in the industry such as PMB, NadBank, COMB and AC Nielsen (product spending/sales). They will learn the methodology each company uses to collect information and how to run the programs. Students will then learn to analyze and apply the information to develop target audience profiles, brand and product category profiles and analysis of media measurement.
TOP OF PAGE