Project 3

Course Code EMSD-721
Lecture hours per week
Lab hours per week
Course Availability: Open

Over the course of seven weeks, each team of students will write a product development and marketing plan for a new multimedia product The plan will include market research, input from industry professionals, a projection of development and marketing costs, and comparative studies
of the launch of similar products.

Learning Outcomes 

  • Develop a well-reasoned product concept and 
  • Apply the necessary analysis, comparisons and judgments to 
  • Produce a solid product development plan that passes the analysis of a panel of industry professionals