Interactive Media Management

Program Details

Program Code:6410
School:School of Communications, Media, Arts and Design
Credential:Ontario College Graduate Certificate
Program Type:Graduate Certificate program
Program Length:1 year/ 3 semesters

Location:Story Arts Centre
Email:pkostur@centennialcollege.ca
Telephone:416-289-5000 ext. 8720

Program Overview

Interactive Media Management at Centennial College prepares students for various user experience design, project management and communications roles in a wide range of industries. Graduates possess the ability to develop digital strategy, create effective content, design intuitive interfaces, conduct user research and execute digital projects.

You'll find this graduate certificate program, facilitated through the School of Communications, Media, Arts and Design at the Story Arts Centre. The program aims to create exemplary professionals with interpersonal and ethical decision-making skills. Interactive Media Management alumni excel in diversified industries including mass media, digital entertainment, creative agencies, corporate communications, game studios, marketing and advertising firms, non-profit, education, health, government organizations and software design firms. Moreover, freelancing and creating small business opportunities are also successfully pursued by graduates.

Your courses will teach you how to plan all elements of an effective interactive digital experience, starting with assessing what your audience needs to accommodating their needs through the interface, its design and the words it contains. By the end of the program, students work on two real-world client-driven projects and publish their digital portfolios.

The interactive digital media industry is booming and the demand for interactive media management experts continues to grow. To help meet this demand this collaborative and project-driven program will emphasize:

Digital Strategy
UX Design
Content Strategy and planning
Interactive storytelling
Analytics
Digital project management (gant charts, budgets, project management, agile methodology)
Researching and surveying the interactive media management landscape

Program Highlights

One Individual Project - Design your own interactive Project: from generating concepts to designing hi-fidelity prototypes.
Two Work Experiences - Students get industry work experience through Storyworks and a 9-week Field Placement.
One Portfolio - In the final semester, students publish their digital portfolio and showcase their work in an industry style trade show.
Infinite Possibilities - The program of prepares you for various user experience design, project management, and communications roles in a wide range of industries

Semester 1

In the first semester, you will gain fundamental skills in analyzing, designing and creating interactive user experiences. As a result, you’ll acquire a solid understanding of UX elements with an emphasis on content and audience analysis, UX strategy, wireframing, practical coding, A/V production and management skills.

Highlights

Storyworks - This course provides students with practical experience in their field through work on real-world client projects. The final outcome of these projects often become a highlight in the student portfolios.

Semester 2

You will spend the second semester working on your senior project while you apply advanced learning in business, analytics, technology and planning documentation.

Highlights

Senior Project - Students work on individual interactive projects, applying the conceptual, technical and production skills they have acquired. These extraordinary interactive media projects are often become entrepreneurial ventures for program graduate.

Semester 3

In your third and final semester, you will learn to pitch and present interactive media projects and polish your entrepreneurial skills before heading out to work in the industry during your field placement.

Highlights

Portfolio Development: Students put together their best work with guidance and input from faculty to ensure it meets industry standards.
Field Placement: Students are provided a meaningful work experience in an appropriate area of the industry, allowing them to demonstrate their learning in an industry environment. Students can also choose to pursue a personal entrepreneurial endeavour.

To support your learning, this program requires you to have access to a mobile computing device that meets minimum hardware requirements.

Program Outline

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Semester 1

Course Code	Course Title
ENGL-700	Professional English Communications
IMMT-711	User Experience Design
IMMT-712	Content Planning
IMMT-713	Project Management 1
IMMT-714	Interactive Strategy
IMMT-715	Development Tools 1
IMMT-716	Video for Interactive Media
IMMT-717	Emerging Trends
IMMT-718	Interactive Media Industry
IMMT-719	Introduction to Graphics Applications
IMMT-799	Storyworks

Semester 2

Course Code	Course Title
IMMT-721	Senior Project
IMMT-722	Collaborative Project
IMMT-723	Project Management 2
IMMT-724	Interactive Narrative
IMMT-725	Development Tools 2
IMMT-726	Analytics
IMMT-727	Business Strategy
IMMT-728	Studio Mentorship

Semester Note

Pre-Requisites for IMMT-721 and IMMT-722: IMMT-711, IMMT-712, IMMT-714
Pre-Requisites for IMMT-723: IMMT-711, IMMT-712, IMMT-714

Semester 3

Course Code	Course Title
IMMT-731	Entrepreneurship
IMMT-732	Pitches and Presentations
IMMT-733	Career Networking
IMMT-750	Field Placement

Semester Note

Pre-Requisite for IMMT-750: IMMT-721, IMMT-722
Field Placement Hours: 315

Career Options, Academic Pathways and Partners

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Future Alumni

Where do program graduates go? With a combination of creative and practical skills, alumni are well-positioned as the interactive media professionals of the future. Alumni work in all aspects of the interactive media industry both in Canada and internationally.

Some of the Interactive Media Management program's alumni include:

Angelique Abranches, Interface Architect, Shaw Media
Christine Hanson, User Experience Architect, Critical Mass
Guilherme Chee, Interactive Designer at Electrolux (Brazil)
Jaimie Lerner, Digital Content Producer, Indie88
Danielle Williams, Web Content Coordinator, The Shopping Channel
Matthew Flanagan, Digital Content Coordinator, Movie Services at Bell Media
Miguel Martinez, Pipeline Technical Director, Atomic Cartoons
Laura James, Digital Content Producer & Strategist; CEO at Mulberry Media Interactive
Rebecca Milner, Community Manager, OneMethod
Andrew Rajaram, UX Architect, OneMethod

Articulation Agreements

Successful graduates of this Interactive Media Management program have the opportunity to apply their credits towards further study at the degree level. Listed below are the degrees from partnering institutions that are available for this program.

Please note that each partnership has a specific minimum grade requirement in order to qualify for transferring credits, which are assessed by the partner institution.

Partner Institution	Degree
Davenport University	Master of Business Administration

Please visit our website at www.centennialcollege.ca/admissions/applying/education-pathways/outbound-pathways for more information on articulation agreements.

Career Outlook

UX designer
UX researcher
Product designer
Content strategist
Digital strategist
Social media manager
Project manager
Front end developer.

Admission Requirements

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Academic Requirements

Diploma or degree in any discipline
We will consider applicants who have successfully completed partial post-secondary education and have relevant work experience

Additional Requirements

English language proficiency
Submit a letter of interest to the program coordinator
Attend a program admission session where applicants will learn more about the program

Note:

After applying, applicants will receive a letter with instructions on how to submit the letter of interest and how to book the program admission session.
Students who are accepted into the program will be required to complete an English language assessment upon registration. Students who test below the required COMM 170/171 English proficiency level will take the ENGL-700 Professional English Communications course or the pre-requisite English COMM course for ENGL-700 in the first semester.

How to Apply

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1. Apply Online

Domestic Students

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

International Students

Apply directly to Centennial College here.

2. Submit Documents

Domestic Students

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

International Students

If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.