Interactive Media Management
How To Apply
Program Details
- Program Code6410
- Ministry NameInteractive Media Management
- SchoolSchool of Communications, Media, Arts and Design
- CredentialOntario College Graduate Certificate
- Program TypeGraduate Certificate program
- Program Length1 year/ 3 semesters
- LocationStory Arts Centre
- Emailpkostur@centennialcollege.ca
- Telephone416-289-5000 ext. 58720
- Technology Requirements
Program Availability
- Program Overview
- Courses
- Career Options and Education Pathways
- Admission Requirements
- How to Apply
- Tuition and Fees
- Technology Requirements
- Program Vocational Learning Outcomes
- Advising
- Entrepreneurism
Please note:
- This program is a PGWP-aligned program based on the new IRCC requirements.
Imagine this you're excited to try out a new mobile app that promises to simplify your daily tasks. You eagerly download it, but as soon as you open it, you're greeted by a cluttered home screen with no clear indication of what to do next. There are buttons everywhere, but there is no intuitive flow or guidance.
You try tapping on a few icons, hoping to find your way around, but each action seems to lead to a dead end or a confusing error message. The navigation is inconsistent, with some menus buried deep within obscure submenus while others are inexplicably placed front and center.
Frustrated, you attempt to search for help or instructions, but the help section is convoluted and poorly organized, leaving you more confused than before. There's no clear path to contact support or provide feedback, leaving you feeling stranded and abandoned.
As you struggle to make sense of the app's chaotic interface, you can't shake the feeling that your time is being wasted. What was supposed to simplify your life has only added to your frustration and anxiety. In the end, you give up and delete the app, vowing never to subject yourself to such a poor user experience again.
Want to make a difference? You’re in the right place. Centennial College’s Interactive Media Management program is designed for forward thinkers who care about the human being on the other side of the screen!
Interactive Media Management is a one-year, full-time post-graduate program that immerses students in the ever-evolving world of interactive media. From digital storytelling to user experience design, you’ll master the latest techniques to captivate audiences across multiple platforms.
What sets us apart is our focus on strategy, problem-solving, and design thinking. It’s not just about mastering technologies and techniques. Our curriculum includes user experience, user research, content strategy and development, project management, business strategy, and analytics, positioning you for a number of roles in the interactive media industry. In addition to focusing on creating captivating visuals, wireframing, and prototyping, we focus on crafting compelling narratives that drive the user experience, furthering engagement and influencing behaviour.
Through hands-on projects and real-world case studies, you’ll learn how to apply human-centred design principles to create impactful experiences.
Our industry-aligned faculty members come from diverse backgrounds and bring a wealth of experience, ensuring that you learn from the best in the business.
Our expert team includes Pamela Kostur, Stuart Thom, Jennifer McIlroy, Kristen Cruz, Lindsay McLeod, Chloe Chebib, Liz Marshall, and David Hall.
With our strong industry involvement, you'll have access to internships, guest lectures, and networking opportunities that will give you a competitive edge in the job market.
Whether you aspire to lead teams, drive digital innovation, or launch your own venture, our Interactive Media Management program will equip you with the skills, knowledge, and confidence to succeed in today's fast-paced, interactive media industry.
Join us and become a catalyst for change in the world of interactive media.
Check the IMM student work gallery on CentennialOnDemand.
Want to learn more?
If you have questions about the program, please get in touch with Program Coordinator Pamela Kostur.
For all inquiries about the application and admissions process, please get in touch with Admissions.
If you are an international applicant, you can find an International Admissions Assistant for your area here.
Program Overview
Please note:
- This program is a PGWP-aligned program based on the new IRCC requirements.
Imagine this you're excited to try out a new mobile app that promises to simplify your daily tasks. You eagerly download it, but as soon as you open it, you're greeted by a cluttered home screen with no clear indication of what to do next. There are buttons everywhere, but there is no intuitive flow or guidance.
You try tapping on a few icons, hoping to find your way around, but each action seems to lead to a dead end or a confusing error message. The navigation is inconsistent, with some menus buried deep within obscure submenus while others are inexplicably placed front and center.
Frustrated, you attempt to search for help or instructions, but the help section is convoluted and poorly organized, leaving you more confused than before. There's no clear path to contact support or provide feedback, leaving you feeling stranded and abandoned.
As you struggle to make sense of the app's chaotic interface, you can't shake the feeling that your time is being wasted. What was supposed to simplify your life has only added to your frustration and anxiety. In the end, you give up and delete the app, vowing never to subject yourself to such a poor user experience again.
Want to make a difference? You’re in the right place. Centennial College’s Interactive Media Management program is designed for forward thinkers who care about the human being on the other side of the screen!
Interactive Media Management is a one-year, full-time post-graduate program that immerses students in the ever-evolving world of interactive media. From digital storytelling to user experience design, you’ll master the latest techniques to captivate audiences across multiple platforms.
What sets us apart is our focus on strategy, problem-solving, and design thinking. It’s not just about mastering technologies and techniques. Our curriculum includes user experience, user research, content strategy and development, project management, business strategy, and analytics, positioning you for a number of roles in the interactive media industry. In addition to focusing on creating captivating visuals, wireframing, and prototyping, we focus on crafting compelling narratives that drive the user experience, furthering engagement and influencing behaviour.
Through hands-on projects and real-world case studies, you’ll learn how to apply human-centred design principles to create impactful experiences.
Our industry-aligned faculty members come from diverse backgrounds and bring a wealth of experience, ensuring that you learn from the best in the business.
Our expert team includes Pamela Kostur, Stuart Thom, Jennifer McIlroy, Kristen Cruz, Lindsay McLeod, Chloe Chebib, Liz Marshall, and David Hall.
With our strong industry involvement, you'll have access to internships, guest lectures, and networking opportunities that will give you a competitive edge in the job market.
Whether you aspire to lead teams, drive digital innovation, or launch your own venture, our Interactive Media Management program will equip you with the skills, knowledge, and confidence to succeed in today's fast-paced, interactive media industry.
Join us and become a catalyst for change in the world of interactive media.
Check the IMM student work gallery on CentennialOnDemand.
Want to learn more?
If you have questions about the program, please get in touch with Program Coordinator Pamela Kostur.
For all inquiries about the application and admissions process, please get in touch with Admissions.
If you are an international applicant, you can find an International Admissions Assistant for your area here.
Courses
Career Options and Education Pathways
Future Alumni
Where do program graduates go? With a combination of creative and practical skills, alumni are well-positioned as the interactive media professionals of the future. Alumni work in all aspects of the interactive media industry both in Canada and internationally.
Some of the Interactive Media Management program's alumni include:
- Angelique Abranches, Interface Architect, Shaw Media
- Christine Hanson, User Experience Architect, Critical Mass
- Guilherme Chee, Interactive Designer at Electrolux (Brazil)
- Jaimie Lerner, Digital Content Producer, Indie88
- Danielle Williams, Web Content Coordinator, The Shopping Channel
- Matthew Flanagan, Digital Content Coordinator, Movie Services at Bell Media
- Miguel Martinez, Pipeline Technical Director, Atomic Cartoons
- Laura James, Digital Content Producer & Strategist; CEO at Mulberry Media Interactive
- Rebecca Milner, Community Manager, OneMethod
- Andrew Rajaram, UX Architect, OneMethod
Program Highlights
- One Individual Project—Design your interactive project: from generating concepts to designing high-fidelity prototypes.
- Two Work Experiences—Students get industry work experience through Storyworks and a 9-week Field Placement.
- One Portfolio—Students publish their digital portfolio in the final semester and showcase their work in an industry-style trade show.
- Infinite Possibilities—The program prepares you for user experience design, project management, and communications roles in various industries.
Semester 1
- In the first semester, you will gain fundamental skills in analyzing, designing and creating interactive user experiences. As a result, you'll acquire a solid understanding of UX elements, emphasizing content and audience analysis, UX strategy, wireframing, practical coding, A/V production, and management skills.
Highlights
- Storyworks—This course provides students with practical experience in their field through work on real-world client projects. The outcome of these projects often becomes a highlight in student portfolios.
Semester 2
- You will spend the second semester working on your senior project while applying advanced learning in business, analytics, technology and planning documentation.
Highlights
- Senior Project—Students work on individual interactive projects, applying the conceptual, technical and production skills they have acquired. These extraordinary interactive media projects often become entrepreneurial ventures for program graduates.
Semester 3
- In your third and final semester, you will learn to pitch and present interactive media projects and polish your entrepreneurial skills before working in the industry during your field placement.
Highlights
- Portfolio Development—Students put together their best work with guidance and input from faculty to ensure it meets industry standards.
- Field Placement—Students are provided with meaningful work experience in an appropriate industry area, allowing them to demonstrate their learning in an industry environment. Students can also choose to pursue a personal entrepreneurial endeavour.
Career Outlook
- UX designer
- UX researcher
- Product designer
- Content strategist
- Digital strategist
- Social media manager
- Project manager
- Front end developer.
Areas of Employment
Areas of EmploymentAdmission Requirements
Academic Requirements
- Diploma or degree in any discipline
- We will consider applicants who have successfully completed partial post-secondary education (minimum two years) and have relevant work experience
Additional Requirements
Note:
Students who are accepted into the program will be invited to:
- Submit a resume and/or complete an intake questionnaire after receiving their offer
- Attend a mandatory Program Welcome Session* online, prior to program start up
- Complete an English language assessment upon registration. Students who test below the required COMM 170/171 English proficiency level will take the ENGL-700 Professional English Communications course or the pre-requisite English COMM course for ENGL-700 in the first semester.
*All new students must attend a session prior to their program start date.
How to Apply
1. Apply Online
Domestic Students
If you are applying through the Better Jobs Ontario Program, please apply at the Employment Training Centre (Progress Campus). The Better Jobs Ontario Program is a funding initiative for those who have been laid-off and are in need of training. For more information go to Better Jobs Ontario Program.
If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $125 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
International Students
Apply directly to Centennial College here.
2. Submit Documents
Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
Domestic applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS). For more information go to Submitting your Transcripts.
International Applicants
Please refer to the International Education Application Guide.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Fees noted below are estimates only. Tuition is based on three semesters, beginning Fall 2024.
| Student | Tuition (3 Semesters) | Ancillary Fees | Total |
|---|---|---|---|
| Canadian | $5,094.00 | $1,667.76 | $6,761.76 |
| International | $24,973.50 | $2,063.94 | $27,037.44 |
Technology Requirements
Technology Requirements
Bring IT programs will require students to own and use a mobile computing device that meets or exceeds the recommended hardware requirements.
Note: If you require accommodation for a documented disability, please consider your adaptive technology needs when you select a device for your BringIT programs (click for recommendations). If you wish to access disability services, please make an appointment with the Centre for Accessible Learning and Counselling Services, by calling 416-289-5000, ext. 3850, or by email at calcs@centennialcollege.ca.
Have questions? Check out Frequently Asked Questions for our Bring IT Program.
Students from this program will require to own/purchase a device and software relevant to the program:
Minimum Required Hardware Specifications
- MacBook or PC 15-inch with camera
- Minimum 8GB RAM
- 250GB Hard Drive (min)
- OS: Windows 7 or higher (for PC) or OS X v10.8 or higher (for Mac)
- Additional Equipment:
- Connectors: HDMI and USB
- Recommended: keyboard and mouse
Minimum Required Software
- Microsoft Office Suite (Word, Excel, PowerPoint), 2010 or higher version
- Required Browsers: Google Chrome, Firefox, IE
- Plug-ins: Flash, Adobe Reader, Unity, Dropbox, Quicktime
Note: This program requires students to use contemporary software titles that are popular in the industry. While some may be available free to download, you may need to buy others. For details, email Program Coordinator Pamela Kostur.
You will need regular access to a computer with an internet connection. High speed broadband access (LAN, Cable or DSL) with minimum 10mbps download speed is highly recommended. Some courses have more advanced system requirements.
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Facilitate effective completion of both individual and collaborative interactive media projects.
- Use and evaluate best practices and tools to design and develop dynamic, rich-media content.
- Conduct and evaluate a thorough assessment of the requirements of a complex interactive media project.
- Co-ordinate the development, budgeting, planning and professional presentation of a complex interactive media project.
- Design and co-ordinate a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles, and applying conceptual and theoretical frameworks.
- Manage the building of effective and dynamic complex Web sites and/or mobile applications.
- Propose solutions to ethical and professional issues arising in an online environment.
- Apply research and conceptual skills to propose optimal solutions for mobile/multimedia/Web development problems and facilitate these skills within the project team.
- Provide creative leadership that results in the effective design, development and implementation of complex interactive media projects.
- Evaluate the financial, technical and artistic success of a complex interactive media project and present recommendations for improvement.
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