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Public Relations – Corporate Communications

Program Details

  • Program Code:6417
  • School:School of Communications, Media, Arts and Design
  • Credential:Ontario College Graduate Certificate
  • Program Type:Graduate Certificate program
  • Program Length:1 year/ 2 semesters

Program Availability

Date
Domestic Availability
International Availability

Program Overview

Program Overview

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The Public Relations – Corporate Communications program takes just two semesters to complete and is one of the most highly regarded Public Relations (PR) programs in Toronto.

The courses in this Public Relations graduate certificate program, which is based at the Story Arts Centre campus, will reflect the thinking that no two days in PR are alike. The industry experts who teach the courses will ensure you:

  • Learn to research, write, plan, design and implement strategic communications plans for real clients, analyze paid influencers, organize real events for local charities, produce videos and newsletters, and write media releases and employee intranet articles in CP style;
  • Gain an understanding of how communications strategies influence employee attitudes, shift stakeholders' opinions and tell an organization's story to the media;
  • Connect with the PR industry;
  • Work with real clients on campaigns designed and executed by students. Past and current clients include: Alpine Canada, Invictus Games, CivicAction, Genwell, City Scouts Camp, Top 40 Under 40 Alumni (many of the communications plans for these clients win student awards with local professional associations).

You'll want to consider this School of Communications, Media, Arts and Design program if you have previously completed post-secondary education, possess strong writing skills and have the ability to manage various projects at the same time.

Program Highlights

  • This Public Relations program's curriculum will highlight learning-by-doing while emphasizing employability skills and landing a job.
  • The offering leads the way in social media and PR content.
  • Because the program is facilitated from Centennial College's Story Arts Centre in Toronto, you'll be close to the heart of the city's PR industry.
  • You'll complete a full-time eight-week field placement in the industry.
  • Student membership in either The Canadian Public Relations Society (CPRS) OR the International Association of Business Communicators (IABC) is included in your tuition and fees.

Why We Are Amazing? 

  • We win awards. From Student of the Year (IABC, CPRS) to Educator of the Year (CPRS) to Student Communications Plans of the Year, our students are producing work that gets noticed by the industry.
  • Our Program Advisory Committee. We have some of the best industry representatives on our advisory committee ensuring our curriculum is offering what the industry needs. Our committee includes the founder of the best mid-size PR agency in the world (IABC), a partner of one of Canada’s fastest-growing companies on the 2019 Growth 500, as well as leaders in government, non-profit and corporate PR.
  • Our Storyworks Course. Our student work with real clients, on real projects, getting real results. They graduate with contacts, a solid portfolio and valuable industry experience (and maybe even an industry award!).
  • Our Project and Event Management course. Our students create fundraising events for local charities on zero budget, learning very quickly how to line up sponsors, work with clients, promote and organize and event.
  • Our Field Placements. We’re offer students a list of some of the leading PR employers and professionals in the GTHA from which to choose for their field placement. We are consistently praised by employers for the quality of student that we graduate.

 

BringITThumbnail

To support your learning, this program requires you to have access to a mobile computing device that meets minimum hardware requirements.

Please visit the BringIT page for more information on the requirements for your program.

Program Outline

Program Outline

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Career Options, Academic Pathways and Partners

Career Options, Academic Pathways and Partners

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Articulation Agreements

Successful graduates of Public Relations – Corporate Communications program have the opportunity to apply their credits towards further study at the degree level.

Listed below are the degrees from partnering institutions that are available for this program. Please note that each partnership has a specific minimum grade requirement in order to qualify for transferring credits, which are assessed by the partner institution.

Partner Institution Degree
Davenport University Master of Business Administration

Please visit our website at www.centennialcollege.ca/admissions/applying/education-pathways/outbound-pathways for more information on articulation agreements.

Placement Partners

Below are a few of the industry partners we work with to offer Field Placement opportunities:

APEX PR, Bell Media, Bishop Strachan School, Canadian Music Publishers Association, Canadian Tire Corporation, City of Pickering, Clutch PR, Drake Hotel, Global News, Goodlife Fitness, The Globe and Mail, Kaiser Lachance, Meridian Credit Union, Morneau Shepell, MS Society of Canada, Ontario Centres for Excellence, Ontario Dental Association, Ontario Ministry of Transportation, Rouge Valley Hospital, Sandbox Project, Shangri-la Hotel, St. Joseph Media, Strategic Objectives, Strut Entertainment, Toronto Transit Commission (TTC)

Career Outlook

  • Corporate communicator
  • PR consultant
  • Community manager
  • Communications coordinator
  • Digital media specialist
  • Event planner
  • Marketing coordinator
  • Media relations coordinator
  • Social media coordinator

Admission Requirements

Admission Requirements

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Academic Requirements

  • College diploma or university degree in any discipline
  • We will consider applicants who have successfully completed partial post-secondary education and have relevant work experience

Additional Requirements

  • English language proficiency
  • Attend a mandatory Corporate Communications and Public Relations program admission session where applicants will:
    • Complete a writing and editing exercise
    • Submit two writing samples
    • Submit an up-to-date resume

Note: After applying, applicants will receive a letter advising how to book the program admission session.

How to Apply

How to Apply

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1. Apply Online

Domestic Students

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

International Students

 Apply directly to Centennial College here.

2. Submit Documents

Domestic Students

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

International Students

If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Tuition and Fees

Tuition and Fees

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Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2019.

Student Tuition (2 Semesters) Ancillary Fees Total
Canadian $4,551.00 $1,178.00 $5,729.00
International $14,502.50 $1,687.00 $16,189.50

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