Centennial College has resumed limited in-person lab instruction using a phased approach

Home The Business School Blog 2016 March 30 Introvert? Why you shouldn't be so quick to count yourself out of a career in marketing

Introvert? Why you shouldn't be so quick to count yourself out of a career in marketing

Group of students from the Business dministraion Marketing programs in the lecture class

It's a commonly held misconception that marketers are born extroverts, and if you're even the slightest bit introverted, you’ll be eaten alive. This couldn’t be any further from the truth. Gone are the days of pushy sales tactics, in-your-face advertising and inbox-clogging spam. Marketing in Toronto is increasingly sophisticated in scope and practice, and involves a more strategic and methodical approach than the practices of the past. Think of it this way: If marketing was your younger brother or sister (you know, the one who used to bug you while you were trying to study), you can be rest assured they’ve finally grown up and are ready to take you seriously. So if you’re currently enrolled in, or thinking about applying to a Centennial College marketing program , read on to find out why you might be mistaken if you think the world of content, clicks and conversions is only for the gregarious.

You can calmly walk through fire 

When crisis or high-pressure situations occur, it's not uncommon for people to react with panic. While most companies have step-by-step crisis plans detailing exactly what to do in these types of events, executing the plan can sometimes resemble Wal-Mart on Black Friday. Queue the introvert. You might expect these individuals to hide out in a bathroom stall until it’s all over, but they can be some of the most valued assets in times like these. One reason is that introverts have the innate ability to appear calm (even if they’re freaking out on the inside). As panic breeds panic, those who are able to remain calm tend to have a calming effect on others, thereby putting the whole team in a better position to handle high-stress events more effectively. Introverts also tend to think things through before taking action in order to avoid further issues or reputational damage.

You have better things to talk about than the weather 

Introverts are quieter by nature, but don’t be fooled – just because they’re not the type to "work the room," doesn’t mean they’re not good networkers. Rather than aiming collect a complete deck of business cards, the introvert spends more time listening and observing than they do talking. They take the time to reflect on the conversation, ask only the important questions and provide relevant and thoughtful feedback, instead of wasting time on small talk. By approaching conversation in this manner, introverts come across as well-thought out and genuinely interested in the other party, which can lead to more authentic connections and therefore greater opportunity down the road. And really, isn’t that what true networking is all about?

You're more interested in quality than quantity 

As the saying goes, "content is king," and in the mega-fast world of marketing, organizations can't work quickly enough to produce it. Unfortunately, as the pace picks up, quality can sometimes suffer. But if you’ve got an introvert on your team, you won't need to worry about that. While they may not possess the "gift of the gab," they’re generally more skilled in the written word, in addition to being highly organized, detail oriented and capable of exceptional focus. Perfectionists by nature, introverts are able to produce well-written and engaging content, as they take the time to properly plan and research, leaving no stone unturned.

The industry needs people like you, so if you're an introvert, don't shy away. Specific jobs that might be a good fit include: data analytics professional, blogger or copywriter, search engine optimization specialist or email marketer. You can do it all in a Business Administration – Marketing program!

"Indeed, your biggest challenge may be to fully harness your strengths. You may be so busy trying to appear like a zestful, reward-sensitive extrovert that you undervalue your own talents, or feel underestimated by those around you. But when you're focused on a project that you care about, you probably find that your energy is boundless." ― Susan Cain, Quiet: The Power of Introverts in a World That Can't Stop Talking

By Ashley Breedon