Advertising - Account Management

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Program Code: 6419

School: School of Communications, Media, Arts and Design

Credential: Graduate Certificate

Program Type: Graduate Certificate program

Program Length: 1 year/ 3 semesters

Start Date: Fall

Location: Story Arts Centre

Email: dcowell@centennialcollege.ca

Telephone: 416-289-5000, ext. 8629

The Advertising Account Management program prepares you for a successful career in the client service area of the advertising and marketing and communications industry.

If you like creating, planning, managing and working in collaborative teams, this Account Management program is for you. Because the advertising industry needs specialized account managers who understand the full scope of the industry, the courses in this offering cover areas such as:

  • Advertising
  • Digital, mobile and social media platforms
  • Event marketing
  • Direct marketing
  • Management of integrated communications plans from inception to final production

Not only does a team of seasoned advertising professionals teach and mentor you as you acquire new skills and confidence for the industry, but you also have the opportunity to apply your knowledge in the real world. The Advertising Account Management program at Centennial College is the only post-graduate offering of its kind in Canada to offer a full 14-week field placement in the advertising and marketing communications industry.

During your field placement, you obtain knowledge of the day-to-day operations of account management and gain hands-on experience that you can highlight in your portfolio and on your resume. Many students have been offered full time or contract positions during their field placement.

Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. For more information, please visit storyartscentre.info/mobile-learning.

Semester 1
Course Code Course Title Location
AAM-700 Digital Communication Planning Story Arts Centre
AAM-701 Integrated Marketing Foundations Story Arts Centre
AAM-702 Advertising Research & Analysis Story Arts Centre
AAM-703 Account Management Practices Story Arts Centre
AAM-704 Media for Account Managers Story Arts Centre
AAM-705 Business Communications Story Arts Centre
AAM-706 Professional Practice Story Arts Centre
AAM-707 Broadcast Production Basics Story Arts Centre
Semester 2
Course Code Course Title Location
AAM-710 Advanced Integrated Marketing Story Arts Centre
AAM-711 Strategic Planning and Consumer Insight Story Arts Centre
AAM-712 Agency Finance and Operations Story Arts Centre
AAM-713 Advertising Planning & Campaign Management Story Arts Centre
AAM-714 Advertising Issues for Account Managers Story Arts Centre
AAM-715 Digital Production Management Story Arts Centre
AAM-716 Copywriting Techniques Story Arts Centre
AAM-717 Design and Production Fundamentals Story Arts Centre
AAM-799 Storyworks Story Arts Centre
Semester 3
Course Code Course Title Location
AAM-720 Placement (Account Management) Story Arts Centre

Companies Offering Jobs

Companies that have hired graduates of this School of Communication, Media and Design program include: Agency 59, Anderson DDB, Anomaly, BBDO/Proximity, Canadian Tire, Cossette Communications, Cundari, Draftfcb, J. Walter Thompson, Juniper Park, Leo Burnett, MacLaren McCann, Saatchi & Saatchi, and Young & Rubicam.

Program Highlights

  • This Account Management program gives you the opportunity to turn your degree or diploma into a practical way to enter the advertising industry.
  • Faculty members have industry experience and can help you to connect with the industry by tapping into their network of professional contacts.
  • Industry-equivalent computer software and media planning/research systems are utilized throughout many of your courses.
  • Opportunity to work at Tilt — a student-run communications agency — provides an excellent opportunity to gain real experience working for real clients while you are in school.
  • The Story Arts Centre, where you attend your courses, is only 15 minutes from most of Toronto's major advertising agencies.
  • The Interactive Advertising Bureau recognizes this program as offering the largest breadth of digital/mobile curriculum.
  • The industry-recognized graduate certificate you earn once you complete the Advertising Account Management program reflects a high standard of learning.

Career Outlook

  • Junior account executive
  • Assistant account manager
  • Sales promotion specialist
  • Direct marketing assistant

Academic Requirements

  • College diploma or university degree in any discipline
  • We will consider applicants who have successfully completed partial post-secondary education (minimum two years) and have relevant work experience

Additional Requirements

Attend a mandatory program admission session where applicants will complete a writing test and questionnaire

Note: After applying, applicants will receive a letter with instructions on how to book the program admission session.

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2015.

Student Tuition (2 Semesters) Incidental Fees Total
Canadian $4,677.00 $1,052.00 $5,729.00
International $12,400.00 $2,247.00 $14,647.00