Bachelor of Public Relations Management

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Program Code: 0617

School: School of Communications, Media, Arts and Design

Credential: Degree

Program Type: Degree program

Program Length: 4 years/ 8 semesters

Start Date: Fall

Location: Story Arts Centre

Email: ggevorgyan@centennialcollege.ca

Telephone: 647-978-0739

The Bachelor of Public Relations Management program at Centennial College is a unique, first-of-its-kind offering in Canada that combines both public relations and business studies. It prepares you, in four years, for an exciting career in PR, social media and corporate communications.

The Bachelor of Public Relations Management program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, balances the theory, principles and application of public relations with a solid foundation in business principles through ten core business courses.

During your time in the program, you complete real world projects that allow you to apply your newly acquired knowledge. From writing media releases to planning events, you engage in real-world scenarios that ground the core classroom concepts of this four-year degree.

To prepare you for a variety of careers, the Bachelor of Public Relations Management courses include a strong focus on:

  • Writing
  • Social and digital media
  • Research and communications planning
  • Strategic communications
  • Corporate communications

A 14-week industry co-op placement, during which you gain real world experience prior to graduation, rounds out this program.

Because there is an emphasis on research, social and digital media and corporate communications as well as the foundations in business, you develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.

Please note: This program requires students to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. For more information, please visit Mobile Learning Programs.

Semester 1
Course Code Course Title Location
BUS-100 Introduction to Business Progress Campus
BUS-130 Principles of Marketing I Story Arts Centre
ENG-115 The Power of Communications Story Arts Centre
MATH-106 Mathematics of Finance Story Arts Centre
PRM-100 Introduction to Public Relations Story Arts Centre
PRM-110 Introduction to Media Story Arts Centre

Semester Note

Remedial Math (if Required)
Semester 2
Course Code Course Title Location
BUS-150 Organizational Behaviour Story Arts Centre
BUS-160 Business Law Story Arts Centre
MTH-116 Statistics Progress Campus
PRM-150 Introduction to Social Media Story Arts Centre
PRM-152 Writing for Public Relations 1 Story Arts Centre
Semester 3
Course Code Course Title Location
BUS-200 Corporate Social Responsibility Story Arts Centre
BUS-210 Introduction to Accounting Story Arts Centre
PRM-200 Media Relations Story Arts Centre
PRM-210 Strategic Communications Planning Story Arts Centre
REA-215 Fundamentals of Research Progress Campus
Semester 4
Course Code Course Title Location
BUS-250 Financial Management Story Arts Centre
BUS-456 Business Research and Analysis Story Arts Centre
GCE-215 Global Citizenship and Equity: World Hunger Progress Campus
PHL-215 Ethics for a Plural World Progress Campus
PRM-215 Internal Communications Story Arts Centre
Semester 5
Course Code Course Title Location
BUS-300 Project Management Story Arts Centre
LIB-SOC Liberal Studies Elective: Social Science Progress Campus
PRM-300 Advanced Social Media Story Arts Centre
PRM-310 Writing for Public Relations 2 Story Arts Centre
PRM-320 Introduction to Communication Design Story Arts Centre
Semester 6
Course Code Course Title Location
COOP-221 Employment Pre-placement Progress Campus
LIB-HUM Liberal Studies Elective: Humanities Progress Campus
LIB-NAT Liberal Studies Elective: Natural Science Progress Campus
PRM-350 Non-Profit Communications Story Arts Centre
PRM-360 Investor Relations Story Arts Centre
PRM-370 Communications Law and Ethics Story Arts Centre
PRM-420 Practicum Prep Story Arts Centre

Semester Note

COOP-222 Work Term
Semester 7
Course Code Course Title Location
BUS-400 Foundations of Entrepreneurship Story Arts Centre
LIB-ART Liberal Studies Elective: Arts Progress Campus
LIB-PHL Liberal Studies Elective: Philosophy Progress Campus
PRM-400 Public Sector Communications Story Arts Centre
PRM-410 Advanced PR Writing Story Arts Centre
Semester 8
Course Code Course Title Location
PRM-450 Communications Research and Measurement Story Arts Centre
PRM-460 Public Affairs Story Arts Centre
PRM-470 Social Media Lab Story Arts Centre
PRM-480 Senior Level Thesis/Major Project Story Arts Centre
PRM-490 Issues Management and Crisis Communications Story Arts Centre

Program Highlights

In this Bachelor of Public Relations Management program, you:

  • Develop a thorough comprehension of the public relations industry with a focus on building critical skills for career success
  • Learn the key business skills, including financial management, organizational behaviour, business law and accounting, that give you a competitive edge in the marketplace
  • Obtain the know-how to navigate today's digital world, including developing multifaceted social media and integrated online marketing programs
  • Get a deeper understanding of the complex world we live in through coverage of global citizenship, corporate social responsibility and the role communicators play in helping organizations make change

Articulation Agreements

Qualified graduates may be eligible to participate in pathway programs with partnering institutions. These pathway programs allow you to receive degree credit for learning obtained at Centennial College. Our partners include:

  • Davenport University, USA

Career Outlook

  • Social media coordinator
  • Community manager
  • Public relations coordinator
  • Corporate communications specialist
  • Project coordinator
  • Research associate
  • Media relations specialist

Academic Requirements

High School Applicants

To be eligible, high school applicants must have:

  • Ontario Secondary School Diploma (OSSD) or equivalent
  • At least six Grade 12 M or U, or OAC credits with an overall average of 65% or higher

Courses must include:

  • English Grade 12 U; final grade 70% or higher
  • Math Grade 12 U; final grade 65% or higher

Applicants who do not meet this requirement may be considered for admission, and will be required to complete a remedial mathematics course by the end of the first semester.

Mature Applicants

To be eligible, mature applicants must:

  • Be 21 years of age or older by December 31 of the program year
  • Provide transcripts showing English Grade 12 U, OAC, or equivalent
  • Provide complete academic history (transcripts or international evaluation)
  • Provide a resumé detailing work experience

Mature applicants are assessed on a case-by-case basis.

Additional Requirements

Attend a mandatory program admission session where applicants will:

  • Complete a writing exercise
  • Complete a grammar and spelling exercise

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2015.

Student Tuition (2 Semesters) Incidental Fees Total
Canadian $6,087.50 $1,312.00 $7,399.50
International $15,375.00 $2,857.00 $18,232.00