Business Administration – Marketing (Co-op)

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Program Code: 2413

School: School of Business

Credential: Advanced Diploma

Program Type: Post-secondary program

Program Length: 3 years/ 9 semesters

Start Date: Fall, Winter, Summer

Location: Progress Campus

Email: business@centennialcollege.ca

Telephone: 416-289-5000, ext. 2280

Centennial College'sBusiness Administration – Marketing (Co-op) program is focused on helping students to become skilled marketing professionals, in just three years, by teaching them the skills to manage the connection between an organization and its customers.

In addition to learning business basics, students will use classroom theory and practical experience in their Marketing courses to become adept in:

  • Using social media, customer knowledge and business strategy to successfully execute their duties
  • Marketing research
  • Marketing communications (which includes advertising and promotion)
  • Interactive marketing (which includes direct marketing, e-marketing and customer relationship management)
  • Brand planning

Under the direction of experienced faculty members, students will be exposed to all of these areas of marketing through case studies, guest lectures, presentations, projects, and computer simulations and technologies.

They will have the opportunity to participate in nation and province-wide academic competitions, such as the Ontario Colleges Marketing (OCMC), BDC and CMA competitions.

Co-op

Students will have the opportunity to apply and qualify for three terms of paid experience. During this co-op aspect of the Marketing program, the will explore different areas of marketing, pinpoint their interests, develop business connections and gain direct hands-on experience — all before graduation.

While students will be responsible for securing a co-op job, Centennial College’s Career Services and Co-op Education staff will support them by working closely with them during this process. Staff will also promote the program to a wide variety of organizations, businesses and industries.

Co-op Placement Requirements

  • Completion of COOP-221 Employment Pre-placement
  • Completion of courses from semesters 1, 2, and 3
  • A minimum C (60%) grade in COMM-170/171 College Communications 2
  • A cumulative GPA of 2.5 or greater by the end of semester 3
Semester 1
Course Code Course Title Location
ACCT-123 Financial Accounting Concepts Progress Campus
BUSN-119 Fundamentals of Business Progress Campus
COMM-160/COMM-161 College Communications 1 Progress Campus
COMP-106 Applied Business Software 1 Progress Campus
MATH-128 Mathematics of Finance I - E Progress Campus
MKTG-116 Principles of Marketing Progress Campus

Semester Note

*MATH128 prepares students for MATH119, which is a required course for most School of Business Diploma programs. Applicants who test between 21/45 to 35/45 in the MATH Assessment test will be exempted from MATH128, and will take MATH118. Students who score 36/45 or higher will be exempted from MATH128 and MATH118 and will take MATH119.
Semester 2
Course Code Course Title Location
COMM-170/COMM-171 College Communications 2 Progress Campus
COMP-126 Applied Business Software 2 Progress Campus
GNED-500 Global Citizenship: From Social Analysis to Social Action Progress Campus
HRMT-301 Human Resources Management Progress Campus
MATH-119 Mathematics of Finance Part 2 Progress Campus
MKTG-331 Marketing Communications Progress Campus
Semester 3
Course Code Course Title Location
BUSN-333 Business Culture and Collaborative Practices Progress Campus
COOP-221 Employment Pre-placement Progress Campus
ECON-205 Principles of Microeconomics Progress Campus
GNED General Education Elective Progress Campus
INTL-220 International Business Concepts Progress Campus
MKTG-222 Retailing Progress Campus
MKTG-223 Professional Selling Progress Campus

Semester Note

Co-op Work Term 1
Semester 4
Course Code Course Title Location
ECON-206 Principles of Macroeconomics Progress Campus
GNED General Education Elective Progress Campus
HRMT-300 Organizational Behaviour Progress Campus
MKTG-221 Practical Applications in Marketing Progress Campus
MKTG-224 Marketing Research Progress Campus
MKTG-229 Digital Marketing Progress Campus

Semester Note

Co-op Work Term 2
Semester 5
Course Code Course Title Location
BUSN-350 Business Ethics Progress Campus
GNED General Education Elective Progress Campus
MKTG-228 Brand Management Progress Campus
MKTG-301 B2B Marketing & Channel Management Progress Campus
MKTG-332 International Marketing Progress Campus
OMGT-129 Introduction to Supply Chain and Business Operations Progress Campus

Semester Note

Co-op Work Term 3
Semester 6
Course Code Course Title Location
BUSN-313 Career Action Progress Campus
ELECT-B Professional Business Elective Progress Campus
ENTP-302 Creating and Managing Innovation Progress Campus
MKTG-226 Marketing Analysis Progress Campus
MKTG-233 Consumer Analysis Progress Campus
MKTG-340 Strategic Marketing Planning Progress Campus

Semester Note

Minimum 2.0 (C Grade) required to graduate.

Program Highlights

  • The Business Administration – Marketing program is one of many School of Business programs to share a three-semester curriculum that will give students a solid business/industry overview before specialization.
  • Students will have the opportunity to obtain membership privileges with the Canadian Marketing Association (CMA).
  • Centennial is a proud sponsor of selected marketing students in national and province-wide academic competitions, including the Ontario Colleges Marketing Competition (OCMC), BDC and CMA competitions.

Global Citizenship and Equity Portfolio

Students will develop a portfolio documenting their engagement with the College’s signature global citizenship and equity competencies. For more information on Global Citizenship and Equity, the GC&E Portfolio, opportunities for international travel and the available supports, please visit www.centennialcollege.ca/citizenshipandequity.

Articulation Agreements

Start in a diploma program, end with a degree! Successful graduates of this Business Administration - Marketing (Co-op)program will have the opportunity to apply their credits towards further study at the degree level. Listed below are the degrees from partnering universities that are available for this program. Students should note that each partnership has a specific minimum grade requirement in order to qualify for transferring credits, details for which are searchable herewww.centennialcollege.ca/webforms/articulation/articulation.html?current=true.

University Degree
Athabasca University Bachelor of Commerce
Bachelor of Commerce with major
Bachelor of Management, 4 Yr
Bachelor of Management, 4 Yr with major
Bachelor of Management, 3 Yr
Bachelor of Human Resources & Labour Relations
Athlone Institute of Technology Bachelor of Business
Conestoga College Bachelor of Business Administration - International Business Management
Cork Institute of Technology Bachelor of Business in Marketing
Davenport University Bachelor of Business Administration - Marketing
Bachelor of Business Administration - Management
Bachelor of Business Administration - Strategic Management
Dundalk Institute of Technology Bachelor of Business in Management & Administration
Bachelor (Hons) of Business, 3 Yr
Galway-Mayo Institute of Technology Bachelor of Business
Bachelor of Business in Administration & Information Systems
Institute of Technology Blanchardstown Bachelor of Business
Institute of Technology Carlow Bachelor of Business
Bachelor of Business (Honours) in Management
  Bachelor of Business (Honours) in Supply Chain Management
Bachelor of Business (Honours) in International Business
Bachelor of Business (Honours) in Marketing
Institute of Technology, Tralee Bachelor of Business (Marketing)
IT Sligo Bachelor of Business
Bachelor of Business in Marketing
Lakehead University Bachelor of Commerce (Honours)
Letterkenney Institute of Technology Bachelor of Business Marketing
Bachelor of Business Management
Bachelor of Business (Hons) - subject to validation
Limerick Institute of Technology Bachelor of Business (Hons) in Marketing & Management
Ontario Institute of Technology, University of Bachelor of Commerce (Honours), 3 Yr direct entry
Bachelor of Commerce (Honours) - Organizational Behaviour and Human Resources Management
Royal Roads University Bachelor of Commerce - Entrepreneurial Management
Bachelor of Business Administration in Sustainability and International Business
Ryerson University Bachelor of Commerce - Business Technology Management
Bachelor of Commerce in Business Management
Waterford Institute of Technology Bachelor of Business
Bachelor of Business (Hons) Marketing stream
Bachelor of Arts in Marketing (Hons)

Career Outlook

  • Advertising assistant
  • Promotions assistant
  • Marketing coordinator
  • Email marketer
  • Public relations assistant
  • Account manager
  • Marketing analyst
  • Sales representative
  • Assistant brand manager
  • Content marker
  • Blogger

Academic Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)
  • English Grade 12 C or U, or equivalent (minimum grade required) or take the Centennial College English Skills Assessment for Admission
  • Mathematics Grade 11 or 12 C, M or U, or equivalent (minimum grade required) or take a Centennial College Math Skills Assessment for Admission

Additional Requirements

  • Students will be placed in the appropriate English level based on skills assessment results. This may lead to additional courses and require extra time and fees.

Co-op Requirements

  • Completion of 80% of the courses from semesters 1 and 2
  • A minimum C (60%) grade in COMM-170/171 College Communications 2
  • A cumulative GPA of 2.5 or greater by the end of semester 2, which must be maintained for the duration of the program
  • Students who meet the above prerequisites will register for the Employment Preparation course (COOP221), in semester 3

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2015.

Student Tuition (2 Semesters) Incidental Fees Total
Canadian $2,767.00 $1,300.00 $4,067.00
International $12,400.00 $2,845.00 $15,245.00