Marketing - Research & Analytics
Just two semesters at Centennial College’s Marketing – Research and Analytics program is all it takes to gain knowledge and develop the skill set to analyze and interpret trends and client behaviour.
Marketers rely on research and analysis in order to make effective decisions, attract a greater client base, and deepen existing client relationships. As such, the two-semester program, which falls under the School of Business umbrella, consists of a mixture of lectures and labs that will ensure you have a well-rounded overview of the industry.
An important aspect of the industry is digital. The Marketing – Research and Analytics program will expose you to leading software solutions used in the field. Among them are SAS Enterprise Guide and SAS Enterprise Miner as well as Environics Analytics Envision (used to develop comprehensive profiles of selected target markets).
Upon graduation, you will receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS (completion of the three specified SAS courses in the program will be required) and Environics Canada.
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