Marketing - Research & Analytics 2845

“This program was the first to be launched in Canada in collaboration with SAS in the United States.” Read more about our innovative program here

About Centennial
Established as Toronto's first public college in 1966, Centennial College offers programs in business, communications, community and health studies, science and engineering technology, general arts, hospitality and transportation.
Program Image
Program code: 2845
School: School of Business
Credential: Ontario College Graduate Certificate
Program Type: Graduate Certificate program
Program Length: 1 year/ 2 semesters
Start Date: Fall, Winter
Location: Progress Campus
Tel: 416-289-5000, ext. 2430

Program Overview

Get to know your market inside and out. Marketing professionals and executives rely on research and analysis in order to make effective decisions, attract a greater client base, and deepen existing client relationships. In Centennial’s Marketing – Research and Analytics post graduate certificate program, you will  develop the skillset needed to analyze and interpret trends and client behavior.

The two semester program uses interactive class room learning and  SAS Enterprise Guide and SAS Enterprise Miner applications training. In addition, students will be exposed to Environics Analytics' ENVISION software to develop comprehensive profiles of selected target markets. These are leading software solutions used in the Research and Analytics fields. 

Graduates of the Marketing Research and Analytics program will receive an Ontario Graduate Certificate from Centennial College, plus Certificates of Recognition from SAS* and Environics Analytics.** 

* completion of the three specified SAS courses in the program will result in a certificate of recognition. 
** a passing grade on ENVISION assignments is required to receive certificate.

Articulation Agreement

Start with a post graduate certificate, and continue to an MBA through our degree completion partnership. Successful graduates of this program may choose to continue with courses leading to a graduate degree


University Degree Maximum Credits Awarded
Davenport University Masters Business Administration - Strategic Management Concentration up to 5

Important Links

For more information on SAS, visit

Tuition Fees


Program Name Program Duration Program Code Domestic First Year International First Year
Marketing – Research and Analytics 2 semester 2845 $4,253.00 $12,400.00

Career Path

  • Marketing Research Analysts
  • Web Marketing Analysts
  • CRM Analysts
  • Direct Response Analysts
  • Online Marketing Analysts
  • Data and Analytics Specialists
  • Business Analytics Specialists
  • Loyalty Program Analysts
  • Sales Data Analysts
  • Marketing Strategy Analysts


Additional Information

“This program was the first to be launched in Canada in collaboration with SAS in the United States.” Read more about our innovative program here





Semester 1 Courses
Course Code Course Title Campus
BUSN-733 Business Communications 2 Progress Campus
MKTG-716 Marketing Progress Campus
MKTG-742 Marketing Analysis and Planning Progress Campus
MKTG-743 Fundamentals of Marketing Research Progress Campus
MKTG-744 Computer Applications for Marketing Analytics Progress Campus
MKTG-748 Statistics for Marketing Research Progress Campus

Semester 2 Courses
Course Code Course Title Campus
BUSN-702 Employment and Career Preparedness Progress Campus
MKTG-741 Case Analysis and Marketing Metrics Progress Campus
MKTG-745 Database Mining and Analytics Progress Campus
MKTG-746 Advanced Computer Applications for Marketing Analytics Progress Campus
MKTG-747 Intro to Digital Marketing Progress Campus
MKTG-749 Research and Analytics - Capstone Progress Campus
PMGT-701 Fundamentals of Project Management Progress Campus

Career Outlook

Graduates of this program may work in the following areas:
  • Organizations with in-house analytical and research functions, especially those that are mid-to-large sized
  • Marketing research firms
  • Companies specializing in direct marketing, mobile marketing and e-marketing
  • Loyalty program management companies

Program Highlights
  • Hands-on learning in areas like questionnaire design, data manipulation and quality control, creation of statistical output and development of programs.
  • Strong focus on applying marketing research and analytics to strategic marketing decision-making.
  • Extensive use of learner-centered approaches such as: case studies, simulations, project-based learning, with a focus on developing project management, teamwork, analytical and report writing and presentation skills.
  • Access to full suite of Microsoft products, including: Microsoft CRM, Excel and PowerPoint.
  • Training in analytics software including SAS’ Enterprise Miner and Environics Analytics’ ENVISION.
  • In the second semester, students develop and implement a capstone project that integrates and applies their learning.
  • Excellent employment prospects for research and analytical marketing professionals

Educational Partners

Qualified graduates may be eligible to participate in an articulated program with selected universities, institutes and professional associations. These partnerships allow graduates to apply academic credit towards further study.

Our partner is:

  • Davenport University
Is this Program Right for You?

If these words describe you, the Marketing-Research & Analytics Graduate Certificate program may be your route to career success:
  • Comfortable dealing with numbers and computers
  • Analytical with strong numeracy skills
  • Innovative problem solver, self-directed with strong attention to detail
  • Highly-organized and able to manage multiple tasks simultaneously
  • Strong interpersonal skills
  • Excellent written and oral communication skills
  • Self-directed, innovative problem solver, who works well in a dynamic environment
  • Thrive under pressure and can meet deadlines


As part of the program’s hands-on component, you will participate in a second-semester capstone project, which will involve working in a team capacity for a company in the Greater Toronto Area.

  • Three-year college diploma or university degree in any discipline.
  • We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years work experience relevant to the program.
Additional Requirements
Career Outlook

“This program was the first to be launched in Canada in collaboration with SAS in the United States.” Read more about our innovative program here