Advertising - Creative & Digital Strategy

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Program Code: 6425

School: School of Communications, Media and Design

Credential: Graduate Certificate

Program Type: Graduate Certificate program

Program Length: 1 year/ 2 semesters

Start Date: Fall

Location: Story Arts Centre

Email: thecentre@centennialcollege.ca

Telephone: 416-289-5000, ext. 5100

Centennial College's Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digitial field of advertising and marketing, which is growing faster than all other areas in this industry. The new Advertising - Creative and Digital Strategy graduate certificate program blends our experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping students create engaging digital experiences built on solid creative strategy. Students will become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Students will acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students will take part in team assignments, working in a collaborative environment that mimics the real world. Further, students will learn new technologies and platforms that will keep them informed about recent innovations in the digital creative field.

The program focuses on five key areas:

  • Creative strategy: to ensure advertising meets clients’ business objectives
  • Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
  • Brand engagement: to create strong connections with consumers
  • Entrepreneurship: to foster key business skills that encourage innovation and risk-taking
  • Emerging platforms: to ensure students are up-to-date on the latest in digital technology impacting the advertising industry

In this program, students will:

  • Gain an understanding of the digital creation process from a creative director’s point of view
  • Learn how to craft a creative digital strategy that delivers results
  • Develop a strong portfolio and case studies for prospective employers
  • Enhance presentation skills to help sell ideas
  • Understand the impact of technology on creative development
  • Foster digital storytelling skills to bring brands to life online
  • Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
  • Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Note:  This program requires students to have and use a mobile computing device (i.e. a laptop or tablet) and software that meets or exceeds the school’s recommended requirements. For details please visit our website.

Semester 1
Course Code Course Title Location
ADCS-700 Intro to Advertising and Marketing Story Arts Centre
ADCS-701 Digital Design Story Arts Centre
ADCS-702 Introduction to Creative Strategy Story Arts Centre
ADCS-703 Digital Writing Story Arts Centre
ADCS-704 Introduction to Creative Software Story Arts Centre
Semester 2
Course Code Course Title Location
ADCS-720 Creative Career Management Story Arts Centre
ADCS-721 Creative Entrepreneurship Story Arts Centre
ADCS-722 Digital Presentation Story Arts Centre
ADCS-723 The Digital Ecosystem Story Arts Centre
ADCS-724 Prototyping and Research Story Arts Centre
ADCS-725 Collaboration Story Arts Centre
ADCS-750 Field Placement Story Arts Centre

Program Highlights

  • This Creative and Digital Strategy program will give students the opportunity to turn degrees or diplomas into an exciting career in a growing field within the advertising industry
  • Learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards
  • Faculty members have extensive industry experience and can help students connect to the industry by tapping into their network of professionals
  • The program is offered at the Story Arts Centre, located 15 minutes from most advertising and digital marketing agencies in Toronto
  • At the Story Arts Centre there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience

Educational Partners

Qualified graduates may be eligible to participate in an actuated program with selected universities, institutes and professional associations. These partnerships allow graduates to apply academic credit towards further study. 

Career Outlook

  • Digital art director
  • Digital designer
  • Digital writer
  • Information architect
  • Digital strategist
  • Content strategist

Academic Requirements

  • College diploma or university degree in any discipline
  • We will consider applicants who have successfully completed partial post-secondary education (minimum two years) and have relevant work experience

Additional Requirements

All candidates must attend a mandatory Creative and Digital Strategy program admission session in-person where they will:

  • Complete a questionnaire to help us assess suitability for the program and industry
  • Complete a writing assignment
  • Submit an up-to-date resumé

Note:

  • After applying, applicants will receive a letter advising how to book the program admission session

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.