Children’s Media

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Program Code: 6424

School: School of Communications, Media, Arts and Design

Credential: Graduate Certificate

Program Type: Graduate Certificate program

Program Length: 1 year/ 3 semesters

Start Date: Fall

Location: Story Arts Centre


Centennial College’s Children’s Media post-graduate program will not only teach you how to create memories and childhood heroes of a new generation, it will do so in a one-of-a-kind way.

Guided by industry professionals at the School of Communications, Media and Design, this first-of-its-kind in Canada program will teach you to create, manage and market numerous media products for the rapidly growing children’s market. The undertaking will explore various media including; television, interactive digital media, books and games.  This range will allow you to hone your creative storytelling abilities, business skills and production management practices for the development of unique and innovative educational or entertaining children’s media content.

You will also learn all about the major components of the children’s media industry, including production, budget and financing, marketing, publishing and business management Lastly, you will develop insight into child development, and the social and ethical issues related to entertaining children.

To ensure that you are ready to begin your career as a highly skilled content producer, the one-year Children’s Media program will include industry events and an industry field placement in a Canadian media organization. These opportunities will allow you to build networking skills and gain contacts to assist in your career launch and growth.

From Polka Dot Door and Mr Dressup to a Annedroids and Almost Naked Animals, the business of creating exciting, quality children’s media is a key part of the Canadian entertainment industry.

Please note: This program requires students to have and use a mobile computing device (i.e. a laptop or tablet) and software that meets or exceeds the school’s recommended requirements. 

Semester 1
Course Code Course Title Location
CHLD-701 Intro. to Child Development Story Arts Centre
CHLD-703 Integrated Media for Children's Entertainment Story Arts Centre
CHLD-704 The Business of Children's Entertainment 1 Story Arts Centre
CHLD-705 Survey of Children's Entertainment Story Arts Centre
CHLD-707 Team Building Story Arts Centre
CHLD-708 Writing for Children's Entertainment 1 Story Arts Centre
CHLD-709 Licensing and Merchandising Story Arts Centre
CHLD-724 Introduction to the Production Process Story Arts Centre
Semester 2
Course Code Course Title Location
CHLD-702 Develop a Project Story Arts Centre
CHLD-711 Producing the Project Story Arts Centre
CHLD-712 Marketing Integrated Media for Children's Entertainment Story Arts Centre
CHLD-713 The Business of Children's Entertainment 2 Story Arts Centre
CHLD-714 Writing for Children's Entertainment 2 Story Arts Centre
CHLD-718 Television Production Story Arts Centre
Semester 3
Course Code Course Title Location
CHLD-721 Industry Field Placement Story Arts Centre
CHLD-722 Professional Practice Story Arts Centre
CHLD-723 Children’s Books Story Arts Centre
CHLD-728 Advanced Writing for Children's Entertainment Story Arts Centre

Program Highlights

  • Industry and education professionals developed this unique program.
  • To prepare you for a career in the children’s entertainment field, the program will include hands-on, practical training that includes the use of on-site professional software, pitching to broadcasters and producers and visits to production companies
  • You will work with high-level professionals who will not only teach you but also help you to connect with the industry.
  • Among the specific areas that the offering will cover are: writing for children’s media, marketing children’s entertainment products, project management, pitching, TV and multi-platform production, team building for creative production, child development, licensing and merchandising, the legal and regulatory aspects of children’s media, personal branding and career planning, and navigating the domestic and international marketplace.

Program History

Centennial College launched its Children’s Media post-graduate certificate program in September 2009. It was born through the recognition that Canada has, for many years, been a leader in the creation and production of internationally successful children’s entertainment properties. The School of Communication, Media and Design program was formulated and developed by some of the very best and most respected contemporary producers, writers and industry leaders in Canada. As well, it is continuously guided by an active program advisory committee with members from across the spectrum of areas that involve and affect children’s entertainment — from education and early childhood specialists to toy manufacturers to interactive digital media producers.

Through the program, students gain a solid developmental understanding of their audience, a strategic and entrepreneurial approach to their careers, a global perspective, and the passion and commitment to become tomorrow’s industry leaders.

Career Outlook

  • Children’s Writer
  • Marketing Specialist
  • Project Manager
  • Content Manager
  • Children’s TV Producer
  • Children’s Multi-platform Producer

Academic Requirements

  • College diploma or university degree program in any discipline
  • We will consider applicants who have successfully completed partial post-secondary education (minimum two years) and have relevant work experience

Additional Requirements

Attend a mandatory Program Admission Session where applicants will:

  • submit an up to date resume
  • complete a writing assessment


  • After applying, applicants will receive a letter with instructions on how to book the Program Admission Session

1. Apply Online

Are you an International Student? Apply directly to Centennial College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to For more information go to Application Fees.

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2015.

Student Tuition (2 Semesters) Incidental Fees Total
Canadian $4,677.00 $902.00 $5,579.00
International $12,400.00 $2,097.00 $14,497.00