Integrated Marketing and CRM
| Course Code | MKTG-728 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | 0 |
| Course Availability | Open |
| Description | This course is a senior level marketing communications course which integrates the five promotion strategies into a cohesive communications campaign. The course will require the student to complete and present a detailed integrated communications campaign. |