Beth Potter was appointed by the Board in 2022 and reappointed in 2025. She is a respected leader with over 35 years of experience in provincial and national associations, including nearly 20 years in the tourism sector. From 2011 to 2021, she served as President and CEO of the Tourism Industry Association of Ontario (TIAO), guiding efforts to position tourism as a vital economic driver and earning TIAO the Industry Leader COVID-19 Response and Recovery Award. Previously, as Executive Director of Camping in Ontario, Beth enhanced government relations and fostered essential industry partnerships. Beth is a member of the Governance, People and Equity Committee.