Beth Potter was appointed by the Board in 2022. She is a recognized leader with over 35 years of experience in provincial and national associations, including nearly 20 years in the tourism sector. From 2011 to 2021, she was President and CEO of the Tourism Industry Association of Ontario (TIAO), leading efforts to establish tourism as a key economic driver and earning TIAO the Industry Leader COVID-19 Response and Recovery Award. Previously, as Executive Director of Camping In Ontario, Beth strengthened government relations and built vital industry partnerships. Beth is a member of the Board's Audit and Risk Management Committee.