Sandrine has worked for more than 20 years in marketing research, across many different roles as both a buyer and vendor of research, including international research companies such as Ipsos and GfK, and Canadian corporations like Sobeys, Rogers, and Canadian Tire.
Insights are an invaluable business function for making data-driven and customer-centric decisions and there is a multitude of ways the industry could adapt and innovate in the future. I see my role as a guide to help prepare the next generation for the insights profession of tomorrow.