Advertising and Marketing Communications Management
How To Apply
Program Details
- Program Code6404
- Ministry NameAdvertising and Marketing Communications Management
- SchoolSchool of Communications, Media, Arts and Design
- CredentialOntario College Advanced Diploma
- Program TypePost-secondary program
- Program Length3 years/ 6 semesters
- LocationStory Arts Centre
- Emaildfeyen@centennialcollege.ca
- Technology Requirements
- Program Overview
- Courses
- Career Options and Education Pathways
- Admission Requirements
- How to Apply
- Tuition and Fees
- Technology Requirements
- Program Vocational Learning Outcomes
- Advising
- Entrepreneurism
Centennial College's Advertising and Marketing Communications Management program is about tapping into your creative talent and strategic thinking and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you.
Taking place over three years, the courses in this advertising program will begin by building a foundation in all aspects of the industry, which will prepare you for the final year of study when you'll choose to specialize in account management, digital creative, or media buying and planning. This program is the only Greater Toronto Area college advertising program to include a full-semester 14-week field placement.
In the Advertising and Marketing Communications Management program, you'll:
- Learn the entire advertising process, including creative development, research, developing strategies, campaign planning, production, and media planning and buying;
- Learn to produce content within the range of advertising genres;
- Gain the ability to tell clients' stories with persuasive advertising;
- Plan and develop campaigns on multiple platforms;
- Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
- Be led by a team of seasoned advertising instructors who possess vast industry expertise;
- Complete your training with an industry field placement, during which you'll acquire experience in the day-to-day activities of the advertising world.
Program Overview
Centennial College's Advertising and Marketing Communications Management program is about tapping into your creative talent and strategic thinking and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you.
Taking place over three years, the courses in this advertising program will begin by building a foundation in all aspects of the industry, which will prepare you for the final year of study when you'll choose to specialize in account management, digital creative, or media buying and planning. This program is the only Greater Toronto Area college advertising program to include a full-semester 14-week field placement.
In the Advertising and Marketing Communications Management program, you'll:
- Learn the entire advertising process, including creative development, research, developing strategies, campaign planning, production, and media planning and buying;
- Learn to produce content within the range of advertising genres;
- Gain the ability to tell clients' stories with persuasive advertising;
- Plan and develop campaigns on multiple platforms;
- Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
- Be led by a team of seasoned advertising instructors who possess vast industry expertise;
- Complete your training with an industry field placement, during which you'll acquire experience in the day-to-day activities of the advertising world.
Courses
Career Options and Education Pathways
Companies Offering Jobs
Companies that have hired program graduates include:
- Anomaly
- Anderson DDB
- BBDO
- Boom Marketing
- Cossette
- FCB
- Grey Canada
- JWT
- Leo Burnett
- MacLaren McCann
- Maple Leaf Sports and Entertainment
- Media Edge
- Mindshare MPG
- Saatchi & Saatchi
- Starcom
- TBWA
- Young & Rubicam
Program Highlights
- The Advertising and Marketing Communications Management program will mirror working world standards, including firm deadlines, multitasking, working under pressure and delivering professional presentations.
- Hands-on practice with onsite professional software and media planning systems will be an essential program element.
- You'll gain insight and experience in the core areas of agency operations: digital creative, media planning/buying and account management.
- The Interactive Advertising Bureau recognizes the program as offering the largest breadth of digital/mobile curriculum.
Career Outlook
- Account manager
- Media buyer and planner
- Marketer
- Digital/mobile professional
- Creative developer
- Producer
- Direct marketer
- Promoter
- Event marketer
Education Pathways
Graduates of this Advertising and Marketing Communications Management advanced diploma program have the opportunity to apply learning achieved at Centennial for credits toward further study at the degree level. Listed below are the degrees from partnering institutions that are available for this program.
Please note that each partner pathway has minimum admission requirements in order to qualify for transfer credits, which are assessed by the receiving partner institution.
| Partner Institution | Degree Program |
|---|---|
| Algoma University | Honours Bachelor of Arts in multiple majors |
| Bachelor of Science in multiple majors | |
| Conestoga College | Honours Bachelor of Public Relations |
| Guelph-Humber, University of | Honours Bachelor of Applied Arts in Media and Communication Studies |
| Lakehead University | Honours or Bachelor Degree in multiple majors |
| Laurentian University | Bachelor or Honours Bachelor of Arts in multiple majors |
| Nipissing University | Bachelor or Honours Bachelor of Arts in multiple majors |
| Ontario Tech University | Honours Bachelor of Arts - Communication and Digital Media Studies |
| Honours Bachelor of Commerce (Bridge) | |
| Ottawa, University of | Honours Bachelor of Commerce |
| Royal Roads University | Bachelor of Arts in Professional Communications |
| Seneca Polytechnic | Bachelor of Interdisciplinary Studies |
| Wilfrid Laurier University | Honours Bachelor of Arts in multiple majors |
| York University | Bachelor or Honours Bachelor of Arts degree in multiple majors |
| Honours Bachelor of Communication Studies | |
| Honours Bachelor of Commerce | |
| Honours Bachelor of Arts / Social Science (English or French) | |
| Honours Bachelor of Public Administration | |
| Bachelor or Honours Bachelor of Science in multiple majors |
Visit our website at //centennial.adv-pub.moveonca.com/outgoing-home/ for more information on articulation agreements.
For pathways to other Ontario post-secondary institutions, please view ONTransfer.
Educational Partners
Qualified graduates may be eligible to participate in pathway programs with partnering institutions. These pathway programs allow you to receive degree credit for learning obtained at Centennial College. Our partners include:
- Algoma University, Ontario
- Laurentian University, Ontario
- Ontario Tech University
Areas of Employment
- Account management
- Media buying and planning
- Marketing
- Digital advertising/marketing
- Creative development
- Production
- Direct marketing promotion
- Event marketing
Admission Requirements
Academic Requirements
- Ontario Secondary School Diploma (OSSD), or equivalent, or mature student status (19 years or older)
- Grade 12 English (C or U), or equivalent (minimum grade required), or take the Centennial English Admission Test for Admission (score of 170 or 171 required)
Additional Requirements
Note:
Students who are accepted into the program will be invited to:
- Submit a resume and/or complete an intake questionnaire after receiving their offer
- Attend a mandatory Program Welcome Session* online, prior to program start up
*All new students must attend a session prior to their program start date.
How to Apply
1. Apply Online
Domestic Students
If you are applying through the Better Jobs Ontario Program, please apply at the Employment Training Centre (Progress Campus). The Better Jobs Ontario Program is a funding initiative for those who have been laid-off and are in need of training. For more information go to Better Jobs Ontario Program.
If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $125 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
International Students
Apply directly to Centennial College here.
2. Submit Documents
Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
Domestic applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS). For more information go to Submitting your Transcripts.
International Applicants
Please refer to the International Education Application Guide.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2024.
| Student | Tuition (2 Semesters) | Ancillary Fees | Total |
|---|---|---|---|
| Canadian | $3,631.50 | $1,137.34 | $4,768.84 |
| International | $16,649.00 | $1,625.52 | $18,274.52 |
Technology Requirements
Technology Requirements
Bring IT programs will require students to own and use a mobile computing device that meets or exceeds the recommended hardware requirements.
Note: If you require accommodation for a documented disability, please consider your adaptive technology needs when you select a device for your BringIT programs (click for recommendations). If you wish to access disability services, please make an appointment with the Centre for Accessible Learning and Counselling Services, by calling 416-289-5000, ext. 3850, or by email at calcs@centennialcollege.ca.
Have questions? Check out Frequently Asked Questions for our Bring IT Program.
Students from this program will require to own/purchase a device and software relevant to the program:
Minimum Recommended Hardware Specifications
- MacBook Pro 13-inch
OR - Laptop with Windows 7 or higher operating system
Minimum Required Software
- Microsoft Office Suite (Word, Excel, PowerPoint) 2010 or higher version
- Adobe Creative Cloud
You will need regular access to a computer with an internet connection. High speed broadband access (LAN, Cable or DSL) with minimum 10mbps download speed is highly recommended. Some courses have more advanced system requirements.
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Determine, analyze and respond to clients’ advertising and marketing communications objectives by applying principles of marketing and communications.
- Perform a market segmentation analysis, determine the organization’s target market/audience and define the consumer behaviour of each segment.
- Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
- Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
- Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
- Develop creative solutions to address advertising and marketing communications challenges.
- Plan, implement, monitor and evaluate projects by applying principles of project management.
- Complete all work in a professional, ethical and timely manner.
- Personality TestSTARTMatch your personality to a career
- Career ExplorerLEARN MOREExplore your future career