Program OverviewPrinter Friendly
Centennial College's Advertising Media Management program will prepare you for a career in media planning and buying within the advertising and communications industry.
Intensive, hands-on, industry-approved advertising media management courses will provide you with the fundamentals of media management. At the same time, they'll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.
In this graduate certificate program, you'll:
- Develop expertise in reaching target audiences with creative messages;
- Build your business and negotiation skills on behalf of advertising clients to achieve strategic results;
- Expand your knowledge of emerging media;
- Master industry-specific syndicated research databases and software;
- Complement your in-class education with a 14-week industry field placement.
- You'll receive realistic, hands-on learning and partake in a 14-week field placement during which you'll gain practical industry experience.
- Comprehensive digital media training will be covered in just two semesters.
- The Advertising - Media Management program will enhance career-ready skills in media management, research, analysis, planning, estimating and buying.
- High-level industry professionals, who help you to connect with the industry, will teach and mentor you.
- Tilt, a student-run communications agency, will provide real advertising experience while you're in school.
- The Interactive Advertising Bureau recognizes Centennial College as offering the largest breadth of interactive/mobile curriculum.
To support your learning, this program requires you to have access to a mobile computing device that meets minimum hardware requirements.
Please visit the BringIT page for more information on the requirements for your program.
|Course Code||Course Title|
|AAM-701||Integrated Marketing Foundations|
|AMED-701||Digital Communications I|
|AMED-703||Media Research Data and Analyses|
|AMED-704||Introduction to Media Planning|
|AMED-705||Media Buying and Measurement|
|ENGL-700||Professional English Communications|
|Course Code||Course Title|
|AMED-750||Field Placement (Media Management)|
Career Options and Education Pathways
Career Options and Education PathwaysPrinter Friendly
Companies Offering Jobs
The Advertising - Media Management program has one of the highest graduate employment rates in the entire college. Among the companies that have hired Centennial graduates are:
- PHD Canada
- Media Edge
- MacLaren McCann
- Media Contacts
- Digital strategist
- Social media planner
- Connection planner
- Account planner
- Broadcast buyer
- Media sales executive
- Research analyst
- Business development coordinator
Graduates of this Advertising - Media Management Graduate Certificate program have the opportunity to apply their credits toward further study with our partner institutions. Listed below are the degrees from partnering institutions that are available for this program.
Please note that each partner pathway has a specific minimum grade requirement in order to qualify for transferring credits, which are assessed by the receiving partner institution.
Master of Business Administration
Please visit our website at www.centennialcollege.ca/admissions/applying/education-pathways/outbound-pathways for more information on articulation agreements.
Admission RequirementsPrinter Friendly
- Degree or a three-year college diploma in any discipline
- We will consider applicants who have successfully completed partial post-secondary education and have relevant work experience
- English language proficiency
- Attend a mandatory program admission session where applicants will:
- Complete a basic mathematics test
- Complete a writing assignment
- Answer a questionnaire to help us assess suitability for the program and industry
- Submit an up-to-date resume
- After applying, applicants will receive a letter with instructions on how to book the program admission session.
- Students who are accepted into the program will be required to complete an English language assessment upon registration. Students who test below the required COMM 170/171 English proficiency level will take the ENGL-700 Professional English Communications course or the pre-requisite English COMM course for ENGL-700 in the first semester.
How to Apply
How to ApplyPrinter Friendly
1. Apply Online
If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
2. Submit Documents
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).
For more information go to Submitting your Transcripts.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Tuition and FeesPrinter Friendly
Fees noted below are estimates only. Tuition is based on three semesters, beginning Fall 2021.
|Student||Tuition (3 Semesters)||Ancillary Fees||Total|