Bachelor of Business Administration (Honours), Marketing and Consumer Culture – Centennial to Trent Diploma-to-Degree Pathway
How To Apply
Program Details
- Program Code2305
- Credential TypeOntario College Diploma
- SchoolSchool of Business
- Program TypePost-secondary program
- Program Length2 years/ 4 semesters
- Delivery ModeOnline Asynchronous
- LocationOnline
- Emailbusiness@centennialcollege.ca
- Telephone416-289-5000
- PGWP AlignedNo
- CIP Code52.1401
Program Availability
- Program Overview
- Courses
- Career Options and Education Pathways
- Admission Requirements
- How to Apply
- Tuition and Fees
- Delivery Mode
- Program Vocational Learning Outcomes
- The Business School Student Success Guide
- Advising
Centennial College's Business – Marketing program will prepare you to be the essential link between an organization and its customer base. You'll start this certificate program by learning business basics such as accounting, organizational behaviour, business software, customer service and international business. These topics will create a solid foundation for the marketing courses and topics that will follow, including:
- Marketing theory and case-based problem solving;
- Marketing communications, which will include advertising and promotion;
- Account management;
- Sales and service.
In addition to theory led by experienced faculty members, the Business – Marketing program will help you explore the various areas of marketing through case studies, projects, computer simulations and technologies. Business – Marketing is also offered in-class.
Get access to resources from the Canadian Marketing Association
All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their Centennial email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers, and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CMA journey at Chartered Marketer.
Program Overview
Centennial College's Business – Marketing program will prepare you to be the essential link between an organization and its customer base. You'll start this certificate program by learning business basics such as accounting, organizational behaviour, business software, customer service and international business. These topics will create a solid foundation for the marketing courses and topics that will follow, including:
- Marketing theory and case-based problem solving;
- Marketing communications, which will include advertising and promotion;
- Account management;
- Sales and service.
In addition to theory led by experienced faculty members, the Business – Marketing program will help you explore the various areas of marketing through case studies, projects, computer simulations and technologies. Business – Marketing is also offered in-class.
Get access to resources from the Canadian Marketing Association
All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their Centennial email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers, and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CMA journey at Chartered Marketer.
Courses
Career Options and Education Pathways
Program Highlights
- An emphasis on global citizenship brings discussion of the world and its events into the online classroom in value-added ways.
- Because the diploma you earn reflects high standards of learning, it is recognized in Canada and abroad.
- This program helps you to build your skills portfolio with a curriculum that combines broad marketing concepts with specialized marketing skills, along with training in popular business software.
Global Citizenship and Equity Portfolio
You will develop a portfolio documenting your engagement with the College's signature global citizenship and equity competencies. For more information on Global Citizenship and Equity, the GC&E Portfolio, and available supports, please visit www.centennialcollege.ca/citizenshipandequity.
Career Outlook
- Marketing assistant
- Account supervisor
- Sales and service representative
- Merchandising assistant
- Advertising assistant
- Blogger
- Promotions assistant
- Customer service representative
Education Pathways
Graduates of this diploma program have the opportunity to apply learning achieved at Centennial College for credits toward further study at the degree level.
Listed below are institutions offering pathways for this program. Please note that each receiving institution has minimum admission requirements in order to qualify for transfer credits, which are assessed by the receiving institution.
| Institution | Degree |
|---|---|
| Algoma University | Honours Bachelor of Arts (multiple majors) |
| Algoma University | Bachelor of Arts - Accounting |
| Algoma University | Bachelor of Business Administration (four-year) |
| Algonquin College | Bachelor of Digital Marketing Communication |
| Algonquin College | Honours Bachelor of Commerce |
| Athabasca University | Bachelor of Commerce Post Diploma (with or without major) |
| Athabasca University | Bachelor of Human Resources & Labour Relations Post Diploma |
| Athabasca University | Bachelor of Management Post Diploma (three-year) |
| Fanshawe College | Honours Bachelor of Commerce in Digital Marketing |
| Griffith University | Bachelor of Business (all majors) |
| Humber Polytechnic | Honours Bachelor of Commerce |
| Lakehead University | Bachelor or Honours Bachelor Degree (multiple majors) |
| Lakehead University | Bachelor of Administration (three-year) |
| Lakehead University | Honours Bachelor of Commerce in Business Administration |
| Laurentian University | Bachelor of Business Administration |
| Laurentian University | Honours Bachelor of Arts (multiple majors; some programs offered in French) |
| Nipissing University | Bachelor or Honours Bachelor of Commerce |
| Ontario Tech University | Bachelor of Arts in Educational Studies |
| Ontario Tech University | Facilitating Adult Learning with Technology (undergraduate diploma) |
| Ontario Tech University | Honours Bachelor of Commerce (Bridge) |
| Queen's University | Bachelor Degree in Arts & Science |
| Royal Roads University | Bachelor of Arts in Interdisciplinary Studies |
| Royal Roads University | Bachelor of Business Administration in Innovation and Sustainability |
| Royal Roads University | Bachelor of Commerce in Entrepreneurial Management |
| Seneca Polytechnic | Bachelor of Business Administration |
| Seneca Polytechnic | Honours Bachelor of Commerce in Business Management |
| Seneca Polytechnic | Honours Bachelor of Interdisciplinary Studies |
| Sheridan College | Honours Bachelor of Business Administration (multiple majors) |
| Trent University | Bachelor of Business Administration (Honours) with option for Specialization in Marketing and Consumer Culture |
| University of New Brunswick | Bachelor of Applied Management |
| University of Ottawa | Honours Bachelor of Commerce |
| University of Waterloo | Bachelor of Environmental Studies in Environment and Business |
| University of Waterloo | Bachelor of Global Business and Digital Arts |
| University of Waterloo | Honours Arts and Business Degree (multiple majors) |
| University of Windsor | Bachelor of Arts Honours Economics - Applied Economics and Policy Stream |
| University of Windsor | Honours Bachelor of Commerce |
| University of Windsor | Bachelor of Arts (multiple majors) |
| York University | Honours Bachelor Degree (multiple majors) |
For more detailed pathways information, explore Centennial’s partner pathway options. Use the Education Pathways Checklist (pdf) as a guide as you explore your options.
For pathways to other Ontario post-secondary institutions, please visit ONTransfer.
Educational Partners
All four semesters of this two-year Marketing program are identical to the first four semesters of the School of Business' three-year advanced diploma program. Should you wish to continue with a more in-depth study of the field, you will benefit from a seamless transition into the three-year program.
Qualified graduates may also be eligible to participate in an articulated program with select universities, institutes and professional associations. These partnerships allow you to apply credits earned at Centennial towards further study.
The Business – Marketing program's educational partners are:
- Algoma University
- Athabasca University
- Davenport University
- Griffith University
- Royal Roads University
- Ryerson University
- University of Lethbridge
- University of New Brunswick
- Ontario Tech University
- University of Windsor
Areas of Employment
- Commercial
- Financial
- Retail
- Manufacturing
- International
- Sports/events and entertainment
- Non-profit organizations
- Start-ups
- Digital marketing agencies
- Advertising agency
- Enterprise corporations
Admission Requirements
Academic Requirements
- Ontario Secondary School Diploma (OSSD), or equivalent; or mature student status (19 years or older)
- Grade 12 English College or University preparation, or equivalent (minimum grade required); or take the Centennial English Admission Test
- Grade 11 Mathematics College, Mixed or University preparation course or Grade 12 Mathematics College or University preparation course, or equivalent (minimum grade required), or take a Centennial College Business Math Skills Assessment for Admission
Additional Requirements
How to Apply
1. Apply Online
Domestic Students
If you are applying through the Better Jobs Ontario Program, please work with an Employment Ontario service provider. For more information go to Better Jobs Ontario Program.
If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
International Students
Apply directly to Centennial College here.
2. Submit Documents
Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
International Applicants
Please refer to the International Education Application Guide.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2025.
| Student | Tuition (2 Semesters) | Ancillary Fees | Total |
|---|---|---|---|
| Canadian | $2,721.00 | $757.92 | $3,478.92 |
| International | $17,148.00 | $1,443.55 | $18,591.55 |
Delivery Mode
Delivery Mode
Asynchronous online: Students can access and engage with the course material anytime, anywhere, each week. Due dates and deadlines for assessments are shared at the beginning of each course.
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
- Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
- Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
- Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
- Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
- Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
- Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
- Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
- Participate in the development of a business plan.
- Apply the principles of business ethics and corporate social responsibility.
- Use professional sales techniques to make a sale.
- Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.
The Business School Student Success Guide
- Personality TestSTARTMatch your personality to a career
- Career ExplorerLEARN MOREExplore your future career
Muhammad Yasir Khan, Business, GraduateCentennial College doesn’t just provide us with good education. They make sure that whatever students are learning in classes can also be learned practically, They make sure to provide us with all the experience necessary to go out in the real world as professionals so we can face challenges and land a successful job in our career.
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