Business Administration – Marketing (Optional Co-op)
How To Apply
Program Details
- Program Code2403
- SchoolThe Business School
- CredentialOntario College Advanced Diploma
- Program TypePost-secondary program
- Program Length3 years/ 6 semesters
- LocationProgress Campus
- Emailbusiness@centennialcollege.ca
- Telephone416-289-5000 ext. 52280
- Program Overview
- Courses
- Career Options and Education Pathways
- Admission Requirements
- Co-op Option
- How to Apply
- Tuition and Fees
- Program Vocational Learning Outcomes
- The Business School Student Success Guide
- Advising
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.
This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include:
- Marketing research
- Marketing communications (such as advertising and promotion)
- Digital marketing (such as direct marketing, e-marketing and customer relationship management)
- Brand planning
Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures, classroom assignments and presentations will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.
You'll also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges' Marketing.
Note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program.
Get access to resources from the Canadian Marketing Association
All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their Centennial email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers, and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CMA journey at Chartered Marketer.
Program Overview
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.
This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include:
- Marketing research
- Marketing communications (such as advertising and promotion)
- Digital marketing (such as direct marketing, e-marketing and customer relationship management)
- Brand planning
Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures, classroom assignments and presentations will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.
You'll also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges' Marketing.
Note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program.
Get access to resources from the Canadian Marketing Association
All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their Centennial email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers, and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CMA journey at Chartered Marketer.
Courses
Career Options and Education Pathways
Program Highlights
- You build your skills portfolio as you learn from the management practices of leading global companies and organizations.
- Small classes in this marketing program allow for one-on-one time with the industry-experienced instructors who teach you.
- You will have the opportunity to obtain membership privileges with the Canadian Marketing Association (CMA).
- The Business School is a proud sponsor of marketing student participation in national and province-wide academic competitions, providing valuable opportunities to interact with marketing students, professors and industry professionals from across the country.
Global Citizenship and Equity Portfolio
You will develop a portfolio documenting your engagement with the College's signature global citizenship and equity competencies. For more information on Global Citizenship and Equity, the GC&E Portfolio, opportunities for international travel and the available supports, please visit www.centennialcollege.ca/citizenshipandequity.
Career Outlook
- Marketing coordinator
- Account manager
- Marketing analyst
- Promotions coordinator
- Sales representative
- Assistant brand manager
- Public relations assistant
- Advertising coordinator
- Blogger
- E-marketer
- Social media coordinator
- Search engine optimization specialist
Education Pathways
Start in a diploma program, end with a degree! Graduates of this Business Administration - Marketing advanced diploma program have the opportunity to apply learning achieved at Centennial for credits toward further study at the degree level. Listed below are the degrees from partnering institutions that are available for this program.
Please note that each partner pathway has minimum admission requirements in order to qualify for transfer credits, which are assessed by the receiving partner institution.
| Partner Institution | Degree Program |
|---|---|
| Algoma University | Honours Bachelor of Arts in Finance and Economics |
| Bachelor of Business Administration | |
| Honours Bachelor of Arts in Multiple majors | |
| Bachelor of Science in Multiple majors | |
| Algonquin College | Bachelor of Digital Marketing Communications |
| Athabasca University | Bachelor of Commerce Post Diploma |
| Bachelor of Commerce with major Post Diploma | |
| Bachelor of Human Resources and Labour Relations Post Diploma | |
| Bachelor of Management (3-year) Post Diploma | |
| Carleton University | Honours Bachelor of Arts in Multiple majors |
| Conestoga College | Bachelor of Business Administration in International Business Management |
| Fanshawe College | Honours Bachelor of Commerce in Digital Marketing |
| Griffith University | Bachelor of Business in multiple majors |
| Guelph-Humber, University of | Honours Bachelor of Business Administration |
| Lakehead University | Honours Bachelor of Commerce in Business Administration |
| Bachelor of Business Administration (3-year) | |
| Bachelor or Honours Bachelor degree in any major | |
| Laurentian University | Bachelor or Honours Bachelor of Arts in multiple majors |
| Munster Technological University | Honours Bachelor of Business in Marketing |
| Nipissing University | Honours Bachelor of Commerce |
| Bachelor of Commerce (General Business) 3-year | |
| Bachelor or Honours Bachelor of Arts in Multiple majors | |
| Ontario Tech University | Honours Bachelor of Arts in Educational Studies |
| Honours Bachelor of Commerce in Organizational Behaviour and Human Resources Management | |
| Honours Bacheolr of Commerce in Marketing | |
| Royal Roads University | Bachelor of Business Administration in Innovation and Sustainability |
| Bachelor of Commerce in Entrepreneurial Management | |
| Seneca Polytechnic | Honours Bachelor of Commerce in Marketing |
| Bachelor of Interdisciplinary Studies | |
| Sheridan College | Honours Bachelor of Business Administration - major in Accounting, Finance, Supply Chain Management or Human Resources Management |
| Toronto Metropolitan University | Bachelor of Commerce - Business Technology Management degree completion |
| Bachelor of Commerce in Marketing Management | |
| Bachelor of Commerce in Business Management | |
| Trent University | Bachelor of Business Administration (Honours) with the option to pursue a Specialization in Marketing and Consumer Culture |
| Wilfrid Laurier University | Honours Bachelor of Arts in Multiple majors |
| Windsor, University of | Honours Bachelor of Commerce |
| York University | Bachelor or Honours Bachelor degree in any major |
| Honours Bachelor of Public Administration | |
| Bachelor or Honours Bachelor of Commerce | |
| Honours Bachelor of Human Resources Management | |
| Honours Communication Studies | |
| Honours International Studies (English & French) |
Please visit our website at //centennial.adv-pub.moveonca.com/outgoing-home/ for more information on articulation agreements.
For pathways to other Ontario post-secondary institutions, please visit ONTransfer.
Areas of Employment
- Advertising agencies
- Retail and retail corporations
- Not-for-profit organizations
- Financial institutions
- Sports events and entertainment
- International businesses
- Manufacturers
- Start-up companies
Admission Requirements
Academic Requirements
- Ontario Secondary School Diploma (OSSD), or equivalent; or mature student status (19 years or older)
- Grade 12 English College or University preparation, or equivalent (minimum grade required); or take the Centennial English Admission Test
- Grade 11 Mathematics College, Mixed or University preparation course or Grade 12 Mathematics College or University preparation course, or equivalent (minimum grade required), or take a Centennial College Business Math Skills Assessment for Admission
Additional Requirements
Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete two co-op work terms as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.
To participate in this co-op option, you will need to complete an application process in the second semester. If academically qualified, you may be admitted to the co-op program. Academically qualified students who are accepted into the program will register for the co-op preparation course as scheduled.
Co-op Requirements
- Minimum of 80% of courses completed from semester one and two combined
- Completion of COMM-160/161 by the end of semester 2 with a C grade (60%) or higher
- A cumulative GPA of 2.5 or higher (this must be maintained for the duration of the program)
- Students must be legally eligible to work in Canada
- Students who meet the above prerequisites will submit their application for co-op to the Career Services & Cooperative Education Department in semester 2
Note: Meeting the minimum co-op program requirements does not guarantee admission into the co-op program.
How to Apply
1. Apply Online
Domestic Students
If you are applying through the Better Jobs Ontario Program, please apply at the Employment Training Centre (Progress Campus). The Better Jobs Ontario Program is a funding initiative for those who have been laid-off and are in need of training. For more information go to Better Jobs Ontario Program.
If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $125 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
International Students
Apply directly to Centennial College here.
2. Submit Documents
Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
Domestic applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS). For more information go to Submitting your Transcripts.
International Applicants
Please refer to the International Education Application Guide.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2024.
| Student | Tuition (2 Semesters) | Ancillary Fees | Total |
|---|---|---|---|
| Canadian | $2,721.00 | $1,235.34 | $3,956.34 |
| International | $16,649.00 | $1,723.52 | $18,372.52 |
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good, and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national, or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
The Business School Student Success Guide
- Personality TestSTARTMatch your personality to a career
- Career ExplorerLEARN MOREExplore your future career
Mubin Vaid, Business Administration, GraduateI chose Centennial College because they were offering a program that I was really interested in, which is Business Administration. It actually offered a lot of courses that I am using today, like Accounting, Professional Selling, Marketing and Operational Man...