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Business Administration – Marketing (Optional Co-op)

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Program Details

  • Program Code:2403
  • School:The Business School
  • Credential:Ontario College Advanced Diploma
  • Program Type:Post-secondary program

Program Overview

Program Overview

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The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.

This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include:

  • Marketing research
  • Marketing communications (such as advertising and promotion)
  • Digital marketing (such as direct marketing, e-marketing and customer relationship management)
  • Brand planning

Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures, classroom assignments and presentations will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.

You'll also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges' Marketing and Canadian Marketing Association competitions.

Program Outline

Program Outline

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Career Options, Academic Pathways and Partners

Career Options, Academic Pathways and Partners

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Program Highlights

  • You build your skills portfolio as you learn from the management practices of leading global companies and organizations.
  • Small classes in this marketing program allow for one-on-one time with the industry-experienced instructors who teach you.
  • You will have the opportunity to obtain membership privileges with the Canadian Marketing Association (CMA).
  • The Business School is a proud sponsor of marketing student participation in national and province-wide academic competitions, providing valuable opportunities to interact with marketing students, professors and industry professionals from across the country.  

Global Citizenship and Equity Portfolio

You will develop a portfolio documenting your engagement with the College's signature global citizenship and equity competencies. For more information on Global Citizenship and Equity, the GC&E Portfolio, opportunities for international travel and the available supports, please visit www.centennialcollege.ca/citizenshipandequity.

Articulation Agreements

Start in a diploma program, end with a degree! Successful graduates of this Business Administration - Marketing program have the opportunity to apply their credits towards further study at the degree level. Listed below are the degrees from partnering institutions that are available for this program.

Please note that each partner pathway has a specific minimum grade requirement in order to qualify for transferring credits,  which are assessed by the partner institution.

Partner Institution Degree Program
Algoma University Honours Bachelor of Arts in multiple majors
Honours Bachelor of Business Administration
Bachelor of Business Administration in Accounting or Human Resources Management or Marketing (Also available at Brampton, ON campus)
Bachelor of Science in multiple majors
Athabasca University Bachelor of Commerce
Bachelor of Human Resources and Labour Relations
Bachelor of Management - 3-year or 4-year with major
Conestoga College Bachelor of Business Administration in International Business Management
Business Administration in Marketing, 3-year
Davenport University (USA) Bachelor of Business Administration - Management
Bachelor of Business Administration - Marketing

Master of Business Administration - concentrations include:
Finance; Health Care Management; Human Resources Management; Leadership Strategies; Marketing; Predictive Analytics and Data Visualization; Strategic Management

Griffith University Bachelor of Business - Marketing Major
Guelph-Humber, University of Honours Bachelor of Business Administration
Humber College Bachelor of Commerce
Lakehead University Honours Bachelor of Commerce
Laurentian University Bachelor of Arts - multiple majors
Nipissing University Bachelor of Commerce 4-year
Bachelor of Business Administration
Ontario Tech University (UOIT) Honours Bachelor of Arts in Educational Studies and Digital Technology
Honours Bacheolr of Commerce - Marketing
Royal Roads University Bachelor of Business Administration - Sustainability and International Business
Bachelor of Commerce - Entrepreneurial Management
Ryerson University Bachelor of Business Technology Management Degree completion
Bachelor of Business Management
Seneca College Bachelor of Commerce - Financial Services Management
Bachelor of Interdisciplinary Studies
Sheridan College Bachelor of Applied Business in Global Business Management
Bachelor of Business Administration - Marketing Management
Bachelor of Business Administration - Supply Chain Management
Business Administration - Marketing 3-year
Wilfrid Laurier University - Brantford Campus Honours Bachelor of Arts

Wilfrid Laurier University

Honours Bachelor of Business - Technology Management
York University Honours Bachelor degree in any major
Honours Communication Studies
Honours International Studies (English & French)
Honours French Studies, History (English & French)

Please visit our website at www.centennialcollege.ca/admissions/applying/education-pathways/outbound-pathways for more information on articulation agreements.

Career Outlook

  • Marketing coordinator
  • Account manager
  • Marketing analyst
  • Promotions coordinator
  • Sales representative
  • Assistant brand manager
  • Public relations assistant
  • Advertising coordinator
  • Blogger
  • E-marketer
  • Social media coordinator
  • Search engine optimization specialist

Admission Requirements

Admission Requirements

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Academic Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)
  • English Grade 12 C or U, or equivalent (minimum grade required) or take the Centennial College English Skills Assessment for Admission
  • Mathematics Grade 11 or 12 C, M or U, or equivalent (minimum grade required) or take a Centennial College Math Skills Assessment for Admission

Additional Requirements

Co-op Option

Co-op Option

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Co-op Option

The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete two consecutive work terms as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.

To participate in this co-op option, you will need to complete an application process in the second semester. If academically qualified, you may be admitted to the co-op program. Academically qualified students who are accepted into the program will register for the co-op preparation course as scheduled. 

Co-op Requirements

  • Minimum of 80% of courses completed from year one and two
  • A minimum C (60%) grade in COMM-170/171
  • A cumulative GPA of 2.5 or higher (this must be maintained for the duration of the program)
  • Students must be legally eligible to work in Canada
  • Students who meet the above prerequisites will apply to transfer to the co-op program as scheduled

Note: Meeting the minimum co-op program requirements does not guarantee admission into the co-op program.

Co-op Model Route

Fall Semester Intake
Fall Semester 1
Winter Semester 2
Summer Semester 3
Fall Semester 4
Winter Co-op Work Term 1
Summer Co-op Work Term 2
Fall Semester 5
Winter Semester 6

 

Winter Semester Intake
Winter Semester 1
Summer Semester 2
Fall Semester 3
Winter Semester 4
Summer Co-op Work Term 1
Fall Co-op Work Term 2
Winter Semester 6
Summer Break
Fall Semester 5

 

Summer Semester Intake
Summer Semester 1
Fall Semester 2
Winter Semester 3
Summer Semester 4
Fall Co-op Work Term 1
Winter Co-op Work Term 2
Summer Break
Fall Semester 5
Winter Semester 6

Learn more about co-op programs.

How to Apply

How to Apply

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1. Apply Online

Domestic Students

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

International Students

 Apply directly to Centennial College here.

2. Submit Documents

Domestic Students

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

International Students

If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Tuition and Fees

Tuition and Fees

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Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2019.

Student Tuition (2 Semesters) Ancillary Fees Total
Canadian $2,721.00 $1,226.00 $3,947.00
International $14,502.50 $1,735.00 $16,237.50

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