Program OverviewPrinter Friendly
Our Business Administration – Marketing program helps turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.
This business program covers broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study include:
- Marketing research
- Marketing communications (which includes advertising and promotion)
- Digital marketing (which includes direct marketing, e-marketing and customer relationship management)
- Brand planning
Courses in the offering make use of case studies and industry software such as Tableau and Envision. In addition, lectures, classroom assignments and presentations help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.
You also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges Marketing and Canadian Marketing Association competitions.
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete three work terms as a paid employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.
To participate in programs with optional co-op, students will typically complete an application process in the second semester of their studies, and if academically qualified, will be admitted to the co-op program. When you graduate, your diploma will highlight the co-op credential.
Program OutlinePrinter Friendly
Career Options, Academic Pathways and Partners
Career Options, Academic Pathways and PartnersPrinter Friendly
- You build your skills portfolio as you learn from the management practices of leading global companies and organizations.
- Small classes in this marketing program allow for one-on-one time with the industry-experienced instructors who teach you.
- You will have the opportunity to obtain membership privileges with the Canadian Marketing Association (CMA).
- The School of Business is a proud sponsor of marketing students in national and province-wide academic competitions, including the Ontario Colleges Marketing Competition (OCMC), BDC and CMA competitions.
Global Citizenship and Equity Portfolio
You will develop a portfolio documenting your engagement with the College's signature global citizenship and equity competencies. For more information on Global Citizenship and Equity, the GC&E Portfolio, opportunities for international travel and the available supports, please visit www.centennialcollege.ca/citizenshipandequity.
Start in a diploma program, end with a degree! Successful graduates of this Business Administration - Marketing program have the opportunity to apply their credits towards further study at the degree level. Listed below are the degrees from partnering universities that are available for this program.
Please note that each partnership has a specific minimum grade requirement in order to qualify for transferring credits, details of which are searchable here.
|Athabasca University||Bachelor of Commerce|
|Bachelor of Commerce, with major|
|Bachelor of Management, 4-year|
|Bachelor of Management, 4-year with major|
|Bachelor of Management, 3-year|
|Bachelor of Human Resources & Labour Relations|
|Athlone Institute of Technology||Bachelor of Business|
|Conestoga College||Bachelor of Business Administration - International Business Management|
|Cork Institute of Technology||Bachelor of Business in Marketing|
|Davenport University||Bachelor of Business Administration - Marketing|
|Bachelor of Business Administration - Management|
|Bachelor of Business Administration - Strategic Management|
|Master of Business Administration - Strategic Management|
|Dundalk Institute of Technology||Bachelor of Business in Management & Administration|
|Bachelor (Honours) of Business, 3-year|
|Galway-Mayo Institute of Technology||Bachelor of Business|
|Bachelor of Business in Administration & Information Systems|
|Institute of Technology Blanchardstown||Bachelor of Business|
|Institute of Technology Carlow||Bachelor of Business|
|Bachelor of Business (Honours) in Management|
|Bachelor of Business (Honours) in Supply Chain Management|
|Bachelor of Business (Honours) in International Business|
|Bachelor of Business (Honours) in Marketing|
|Institute of Technology, Tralee||Bachelor of Business (Marketing)|
|IT Sligo||Bachelor of Business|
|Bachelor of Business in Marketing|
|Lakehead University||Bachelor of Commerce (Honours)|
|Letterkenney Institute of Technology||Bachelor of Business Marketing|
|Bachelor of Business Management|
|Bachelor of Business (Honours), subject to validation|
|Limerick Institute of Technology||Bachelor of Business (Honours) in Marketing & Management|
|Ontario Institute of Technology, University of||Bachelor of Commerce (Honours), 3-year direct entry|
|Bachelor of Commerce (Honours) - Organizational Behaviour and Human Resources Management|
|Royal Roads University||Bachelor of Commerce - Entrepreneurial Management|
|Bachelor of Commerce (Honours) - Organizational Behaviour and Human Resources Management|
|Ryerson University||Bachelor of Commerce - Business Technology Management|
|Bachelor of Commerce in Business Management|
|Waterford Institute of Technology||Bachelor of Business|
|Bachelor of Business (Honours) Marketing stream|
|Bachelor of Arts in Marketing (Honours)|
- Marketing coordinator
- Account manager
- Marketing analyst
- Promotions coordinator
- Sales representative
- Assistant brand manager
- Public relations assistant
- Advertising coordinator
- Social media coordinator
- Search engine optimization specialist
Admission RequirementsPrinter Friendly
- Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)
- English Grade 12 C or U, or equivalent (minimum grade required) or take the Centennial College English Skills Assessment for Admission
- Mathematics Grade 11 or 12 C, M or U, or equivalent (minimum grade required) or take a Centennial College Math Skills Assessment for Admission
- Minimum of 80% of courses completed from year one
- A minimum C (60%) grade in COMM-170/171
- A cumulative GPA of 2.5 or higher at the end of Semester 2 (this must be maintained for the duration of the program)
- Students must be legally eligible to work in Canada
- Students who meet the above prerequisites will apply to transfer to the co-op program at the end of Semester 2
- Academically qualified students who are accepted into the program will register for COOP221 in Semester 3
Note: Meeting the minimum co-op program requirements does not guarantee admission into the co-op program.
How to Apply
How to ApplyPrinter Friendly
1. Apply Online
Are you an International Student? Apply directly to Centennial College here.
If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.
If you have previously attended a full time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
2. Submit Documents
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).
For more information go to Submitting your Transcripts.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Tuition and FeesPrinter Friendly
Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2017.
|Student||Tuition (2 Semesters)||Incidental Fees||Total|