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Business Communications

Course Code CA-319
Lecture hours per week
Lab hours per week
Course Availability: Open

This course is designed to meet the specific needs of the advertising business in a technologically advanced work world. There will be an emphasis on how we experience communication, persuasive writing, communicating a point of view, communicating through virtual teams and using technology to communicate. It will provide the student with the principles, tools and practice in writing effective business correspondence, contact reports, proposals and briefs, specific to an advertising/marketing environment. *Minimum C grade required