For the latest COVID-19 information and news from Centennial College, please visit Together Again Fall 2021. (Please note, that at-home rapid antigen testing began Monday, October 4 and you must show results on the Campus Safety Watch App).

Creative Concept Development

Course Code CA-120
Lecture hours per week
Lab hours per week
Course Availability: Open

Big ideas are only big if the creative idea is based on sound thinking and strategy. Students will learn the principles of insight, strategy and idea generation; connecting creative concepts with brand strategy; and how to evaluate an advertising concept.