Digital Communications Planning
| Course Code | CA-327 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course introduces students to digital marketing, the fastest-growing area of the communications field. Students will explore the planning, strategy and analysis of digital marketing including interactive and online advertising; search engine optimization; paid search marketing; social media marketing; and mobile marketing. |