Digital Measurement & Analytics
| Course Code | CA-331 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | Students will apply business intelligence across a broad range of digital channels to classify and interpret data for increased profitability. In this course, students will study data principles, conduct strategic analysis and prepare a professional presentation of data which will provide insights into digital marketing efforts. Students will have the opportunity to review industry examples and case studies to learn how to create hypotheses and analysis to make recommendations based on business, marketing and advertising objectives. |