Digital Media Planning
| Course Code | CA-330 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | These days, consumers maintain a connection with brands across multiple channels, both online and offline. Marketers are now tasked with the challenge of planning around these connected users, placing data collection and analysis as a top priority. This course will dive into various aspects of Digital Media Planning, looking at the creation of a holistic campaign while maintaining brand integrity and cost efficiencies. |