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Integrated Public Relations 2

Course Code CN-754
Lecture hours per week 4
Lab hours per week
Course Availability: Open
Description: This course builds on the foundation established in Integrated PR I.  Students will use semester two to apply Integrated PR best practices and tactics: from planning, pitching journalists and contract negotiations between brands and influencers to content marketing for owned media and social media ad buys. Students will also apply industry tools to measure and evaluate integrated PR efforts.