Web and Social Media Marketing
| Course Code | MCMC-703 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | Digital media has permeated cultural heritage organizations, from participating in #MuseumMonday to Instagram Stories, social media can be a great complement to education programming, exhibits, and outreach. Social Media is ever-changing; learn the foundations for each platform and how to listen to trends and move with them. Students will learn best practices for web, social media and marketing through case studies, portfolio building exercises, development of strategies curated for cultural organizations, and site-specific modules. |