Centennial College - Course Details

Account Management Essentials

Course Code	MKTG-750
Lecture hours per week	4
Lab hours per week
Course Availability	Open
Description	This foundational course equips students with essential personal success and soft skills critical for thriving in professional sales roles—both Business-to-Business (B2B) and Business-to-Consumer (B2C)—as well as in other client service positions. Tailored to today’s digital and online landscape, the course emphasizes the skills required to navigate and excel in dynamic, technology-driven environments. Key areas of learning include: Time Management: Master tools and techniques to prioritize tasks, manage deadlines, and optimize productivity in online and hybrid work settings. Adaptability in the Digital Age: Develop the resilience and flexibility needed to adjust to new technologies, trends, and client demands in fast-paced digital industries. Personal Responsibility and Accountability: Learn to set goals, track progress, and take ownership of outcomes. Media Literacy: Understand how to critically evaluate and leverage online content, digital communication tools, and social media to enhance professional interactions. This is especially important in the age is misinformation and disinformation. Explore beyond the “sound bite.” Financial Literacy: Gain and understanding of financial accounting, the language of business, and conduct company analysis using financial statements. This course serves as a direct prerequisite for MKTG 754 - Account Management & Leadership, laying the groundwork for advanced skills in leadership and account management In. By focusing on personal growth within a digital framework, students will be prepared to meet the demands of modern professional sales and client service roles.