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Account Management Essentials

Course Code MKTG-750
Lecture hours per week 4
Lab hours per week
Course Availability: Open

This is a foundational course designed to provide students with a set of personal success and soft skills that are essential in professional sales i.e. Business to Business (B2B) and Business to Consumer B2C) as well as in other client service roles. Specific areas of learning and development will include: time management, adaptability, personal responsibility, resiliency, media and financial literacy. This course is a direct prerequisite for MKTG 754 - Account Management & Leadership.