Advanced Beverage Management
| Course Code | FBMP-204 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | 4 |
| Course Availability | Open |
| Description | To gain an overview of the beverage industry in existing and emerging markets, students will explore recent trends and developments of leading beverage producers in all categories, including non-alcoholic, wine, spirits, beer, cider and saké. Students will learn about beverage buying, retailing, marketing and branding in the global marketplace, focusing on Canada and the Ontario market in particular. For in-class learners, in-class and online (blended modality) activities will reinforce the learnings. Online learners will also participate in projects, case studies and other immersive digital experiences. |