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Advanced Beverage Management

Course Code FBMP-204
Lecture hours per week
Lab hours per week 4
Course Availability: Open

To gain an overview of the beverage industry in existing and emerging markets, students will explore recent trends and developments of leading beverage producers in all categories, including non-alcoholic, wine, spirits, beer, cider and saké. Students will learn about beverage buying, retailing, marketing and branding in the global marketplace, focusing on Canada and the Ontario market in particular.

For in-class learners, in-class and online (blended modality) activities will reinforce the learnings. Online learners will also participate in projects, case studies and other immersive digital experiences.