Advanced Integrated Marketing
| Course Code | AAM-710 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | Examining Integrated Marketing Communications (IMC) at a more advanced level. Emphasis will be on strategy and managing IMC campaigns. There will be more comprehensive learning of sales promotion, event marketing, public relations/publicity, interactive and direct marketing. |