Advertising Design & Production
| Course Code | CA-209 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course provides an overview of the visual side of print communication, including design and digital production fundamentals. The significant forms of print communication covered include newspapers, magazines (business, special-interest and consumer), direct mail, corporate/brand identity, marketing collateral materials, brochures and corporate publications. Students will develop a working knowledge of the latest Adobe software and build on their previous knowledge of the Mac OS, scanning, and imaging software. |