Advertising Media Selection
| Course Code | CA-201 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | Media is a demanding role, managing the largest segment of the client's budget and responsible for ensuring the target receives the message. Building on knowledge gained in CA-101 Intro. to Advertising and CA-103 Introduction to Media, students will learn how to plan media campaigns that best fulfill a client's communication goals. Emphasis is placed on problem-solving and developing strategy by evaluating media in terms of its efficient target audience delivery and effectiveness in reaching and communicating with consumers, supporting the decisions made, and presenting them objectively yet persuasively. |