Advertising Media Selection

Course Code CA-201
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Building on knowledge gained in CA 101 Introduction to Advertising and CA 103 Advertising Research, students will learn how to plan media campaigns that best fulfill a client's communication goals. Emphasis is placed on: problem solving and developing strategy by evaluating media in terms of its efficient target audience delivery and effectiveness in reaching and communicating with consumers; and supporting the decisions made and presenting them in an objective yet persuasive manner. *Minimum C grade required