Advertising Planning & Campaign Management
| Course Code | AAM-713 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course will give students realistic advertising problems that need to be identified, analyzed and solved through development of a realistic advertising campaign. Through individual and group work, participants will learn how to write, present and manage a complete advertising campaign from start to finish. |