Advertising Negotiation and Sales
|Lecture hours per week||3|
|Lab hours per week|
The art of the deal is a critical element in a well-rounded media professional. This course will develop the negotiation skills and sales savvy required for media professionals whether they are buying or selling. The use of effective language, listening, understanding the needs of the audience, customer and end user will be discussed and presented by students. Sales and business proposal techniques acquired in Food Writing will be also be reviewed and further applied in this course. The use of case studies will be used to provide students with practical scenarios from which they can develop these necessary skills.