AI and Digital Marketing Strategies
| Course Code | MKTG-275 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | The digital era has reshaped the business world, driving unprecedented innovation and transforming the ways brands connect with consumers. This course explores the impact of AI and digitalization on marketing, focusing on the emergence of human-centric brands, omni-channel marketing, and the power of real-time insights to meet evolving customer needs. Students will examine how organizations use AI to understand consumer behavior, predict trends, and optimize the customer journey across digital and physical touchpoints. Through case studies and hands-on projects, students will delve into marketing paradoxes and explore strategies that harness AI to foster loyalty, boost engagement, and create seamless brand experiences. By the end of the course, students will be equipped with practical skills and strategic insights to leverage AI for digital marketing success in an ever-connected world. |