AI Fusion Strategy
| Course Code | MKTG-735 |
|---|---|
| Lecture hours per week | 3 |
| Lab hours per week | |
| Course Availability | Open |
| Description | In this course, students will learn how traditional industries are transforming through artificial intelligence (AI) and real-time data analysis. Students will explore how companies likes Tesla, John Deere and Honeywell combine physical products with digital technology to create new business opportunities. Through hands-on simulations and case studies, students will develop practical skills in data monitoring, digital twin creation, and strategic decision-making. They will use no-code platforms to build simple monitoring systems and learn how AI drives business growth in manufacturing and industrial settings. By the end of the course, students will understand both the technical and business aspects of digital transformation in traditional industries. |