Arts Marketing and Fundraising
| Course Code | ARTM-709 |
|---|---|
| Lecture hours per week | 6 |
| Lab hours per week | |
| Course Availability | Open |
| Description | In this course, students will learn how Marketing and Fundraising play a vital role in the financial health of arts and cultural organizations and how each must ensure an understanding of audience development, audience diversity and targeted stakeholder communications. Students will explore funding models, marketing mix and examine how arts organizations can broaden, deepen and diversify the audiences for their work. There are two distinct modules within this bedrock course but an amalgamation and intermingling of projects allows the learner to synthesize their efforts and focus their work on revenue generating streams. |