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Arts Marketing and Fundraising

Course CodeARTM-709
Lecture hours per week6
Lab hours per week
Course AvailabilityOpen
Description

In this course, students will learn how Marketing and Fundraising play a vital role in the financial health of arts and cultural organizations and how each must ensure an understanding of audience development, audience diversity and targeted stakeholder communications. Students will explore funding models, marketing mix and examine how arts organizations can broaden, deepen and diversify the audiences for their work. There are two distinct modules within this bedrock course but an amalgamation and intermingling of projects allows the learner to synthesize their efforts and focus their work on revenue generating streams.

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