Big Data and Predictive Analytics
| Course Code | MKTG-746 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | 4 |
| Course Availability | Open |
| Description | This course is designed to provide practical ‘hands on’ experience that will supplement the theoretical and case study materials presented in both the Fundamentals of Marketing Research (MKTG 743) and Database Mining and Visualizations (MKTG 745). The features of SAS Enterprise Guide that were introduced in Computer Applications for Marketing Analytics (MKTG 744) will be explored in greater depth. The Advanced Computer Applications for Marketing Analytics will introduce the student to: |