Centennial Colleges Enrolment Services (Student Hubs) will be closed from 12:00pm – 2:00pm on Tuesday, December 18, 2018 at Progress Campus and Morningside Campus. Story Arts Centre and Ashtonbee Campus Enrolment Services will be open regular hours.

Book Marketing and Sales

Course Code PB-753
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: This course follows the “narrative” of a book’s development in order to examine the twin roles of sales and marketing. The course emphasis will be on two critical skills: communicating and selling. Students will explore the course material through a variety of role-playing exercises, case studies, class presentations, and individual and group projects. Core information will also be offered by guest speakers.
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