Book Marketing and Sales

Course Code PB-753
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: This course follows the “narrative” of a book’s development in order to examine the twin roles of sales and marketing. The course emphasis will be on two critical skills: communicating and selling. Students will explore the course material through a variety of role-playing exercises, case studies, class presentations, and individual and group projects. Core information will also be offered by guest speakers.