Brand Management
| Course Code | MKTG-228 |
|---|---|
| Lecture hours per week | 4 |
| Lab hours per week | |
| Course Availability | Open |
| Description | This course describes the characteristics of successful world brands and what they mean to the global organization. It will describe to managers how to develop, manage and protect brands which are cornerstone of successful product and services marketing. The course uses an approach so that successful brand strategy is achieved by placing critical issues into a conceptual framework. |