Branding
| Course Code | ADMN-4160H |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | The evolution of contemporary consumption and the widening scope of marketing from managing products/services attributes to developing their meanings and identities. Market and cultural innovations through the innovative theoretical and practical approach of Consumer Culture Theory (CCT). Prerequisite: ADMN 2080H and 3150H. Recommended: ADMN 3170H. Not open to students with credit for ADMN 3160H. |