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Broadcast Buying and Measurement

Course Code AMED-705
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Broadcast Buying is a highly specialized area and represents the investment of millions of dollars. This course will teach students the fundamentals of estimating, costing, buying, analyzing, and evaluation for both radio and television. Students will also learn how to use the key broadcast research measurement tools from BBM and Nielsen Media Research.