Business, Entrepreneurship and Innovation
|Lecture hours per week|
|Lab hours per week|
This course focuses on both the strategic and tactical issues of setting up a production company, opening shop and doing business. With an emphasis on the unique challenges faced in the entertainment industry, the course will cover the legal and financial challenges of operating a small to medium sized business as well as the marketing and sales skills necessary for that business to thrive. Students will examine various current business models.